Running an eBay business is no stroll in the park. It requires a lot of time, effort, and resources to be a success. Are you currently struggling to bring in customers? If so, here’s a quick guide to improving eBay sales for your store.
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Refine your prices
This point might seem easier said than done, admittedly, but it’s important you search for ways to keep your prices as competitive as possible. Yes, you want to maximize profits – but you also have to find that sweet spot that guarantees regular sales.
First, start by researching the products you’re selling. Then, on both eBay and other platforms, see how much the products are being sold for by others. Your prices must be at least comparable to the cheapest options on the market.
You may have to get creative in refining your prices. One of the most effective methods is to take a closer look at your eBay shipping approach. By using Shiply, a shipping comparison platform, you can receive quotes from multiple shipping services in a matter of minutes. By doing so, you could reduce your postage costs significantly – and pass this saving on to your customers.
Add extra images
Humans are visual creatures. They’re not going to buy any products online without any sort of visual representation. While you likely already use one or two images already for your product listings, it’s recommended to utilize the 12 free images you’re allowed for each listing. This is especially the case if a product has specific features or details to zoom in on.
At the very least, always avoid using stock images. You want your listings to stand out from others, and generic product shots are not the way to go in that regard.
Flesh out listings
All too many eBay sellers go the lazy route and only go with the bare minimum for listing details. However, you should put in the extra effort to flesh out listings, fill in all the descriptors, and add a description with all other key details.
To further take your listings out of the generic territory, it’s also advised to customize them with little touches. These flourishes can include your company logo, product category navigation bar, and newsletter subscription link.
Use promotions
As with any type of business, promotions are a sure-fire way of catching the attention of potential customers. This is no different with an eBay business, and their Promotions Manager feature – available to eBay Store subscribers – is a simple way to incentivize buyers.
There are four special offer types available:
- Coupons: Provide exclusive discounts
- Sales event: Reduce prices for specific categories or items
- Multi-buy: Tiered discounts for those who buy multiple quantities of the same item
- Order discounts: Encourage multiple purchases by doing buy one get one free, for example, or by offering a percentage off for each additional item added
With the right use of promotions, you can gain a quick boost of sales from your target audience.