The more choices you offer to your customers, the more your chances of enhancing sales. By adding variation to your product listings, you offer customers various options in one place and thus help them choose their preferred product without any hassle.
Customers love choices while shopping. With Amazon product variation, sellers get an incredible opportunity to present diverse choices of the same product to their customers. Let’s consider an example where a customer visits a physical store to buy a trouser. The store owner offers a variety of trousers, along with size and color options. This makes it easy and convenient for the customer to decide and make the desired purchase.
When shopping online, customers want a similar, rather more convenient experience. Adding variations to your Amazon product listings can considerably enhance customers’ shopping experience. Your sales and conversions can also increase by providing multiple options at once.
This article discusses the best Amazon product variation practices and the benefits of creating variations. However, before proceeding, let’s quickly look at the basics.
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Amazon Product Variation: The Elements
Before you add product variations, it is important to unveil their anatomy. Let’s understand this with an example.
As per Amazon, a variation can be defined using three elements:
- Parent Listing
- Child Products
- Variation Theme
Best practices for Amazon product variation
Choose the themes wisely
To facilitate a seamless shopping experience, choose the variation theme meticulously and wisely. The theme you chose should match your product category and type. For instance, if you sell a shirt, you can choose the “SizeColor” theme. On the other hand, if you are selling pet food, you can choose “QuantityFlavor.”
Choosing the wrong theme (“QuantityFlavor” for the shirt and “SizeColor” for pet food) can confuse the buyers and lead to more bouncing customers.
Test The Variations
Before you allow customers to navigate your variations, check whether all the variations are correctly visible and accessible. For instance, if you sell a pair of jeans, make sure customers can easily choose their preferred size or color.
Additionally, check whether the product image and description match the variation theme. Let’s say a buyer selects blue-colored jeans but sees the image of black-colored jeans. This must be tested and rectified to avoid any losses.
You must rigorously check your Amazon product listing variation to eliminate confusion, shortcomings, or technical issues for an enhanced shopping experience.
Adhere to Amazon’s guidelines
To make your Amazon product variation a success, you must strictly abide by Amazon’s guidelines and policies. As one of the biggest retailers, Amazon has a set of rules that every seller must follow to integrate variations and parent-child relationships into their listings.
Further, sellers can create multiple variations but choose a single theme per listing. However, some product categories have exceptions and allow sellers to use two variation themes. In short, adhering to Amazon’s rules and regulations is critical to the success of your listing.
Select your main listing aptly
As a seller, your ultimate goal is to persuade potential shoppers to choose your product. This depends on your main listing.
Choose your best product for the primary listing. This will solve two purposes: firstly, convince buyers to click on your product, and secondly, highlight your child listings.
Benefits of Amazon Variation listing
Whether you are creating variations for a new listing or adding variations to an existing listing, you can enjoy multiple business benefits, including the following.
- Improve rankings and visibility
- Enhance sales and conversions
- Boost organic rankings
- Improve customer experience
- Amplify ratings and reviews
- Drive greater ROI
Level up your Amazon Variation listing game
To create a footprint and stay ahead in the competitive marketplace, it is vital to place the customer experience at the center. Since customers visit your store to shop, providing them with their desired products is the shortcut to buyer satisfaction.
By adding variation to your product listings, you offer customers various options in one place and thus help them choose their preferred product without any hassle.
It’s time to create your variation listings today and amplify your Amazon sales.
Also Read:- Helpful Selling Tips That Can Boost Your Amazon Store Revenue