In the world of information and technology having a website is essential for the success and survival of any business entity. Without a web presence, businesses can lose on a large number of potential customers and the opportunity to increase their outreach and customer base. Whether a website is run by a business entity or an individual, its success depends on the number of visitors. The people visiting a website are referred to as traffic. The greater the traffic on a website the greater the chances of getting a websites key goals and objectives accomplished.

Increasing Traffic is the Ultimate objective

There are various ways that website owners and developers can increase the traffic on their portal. One such effective method is adding animation and video content to your website. Most experts in the field suggest that addition of an animated video on the website can act like a positive investment that helps in attracting the visitors for longer periods of time.

Animation and Video Content can be beneficial in various ways

Following are some of the ways animated videos can boost your website traffic effectively:

• Most viewers who visit a website are looking for some kind of information or data. With more updated information and web content, the chances of a website being visited by a person is enhanced. But at the same time the number of providers of this information will also increase, so in order fight tough competition and attract more people towards your website you need to make your content more attractive. Video is undoubtedly one of the most lucrative forms of media that can be made unique and competitive.
• Animated videos are more effective in conveying messages and information to the viewers. Whether it is the description of information, demonstrative video, sales message or any other form of animation, it is more effective for the viewer than any written document.
• Studies and researches have proven that people bond more strongly psychologically with videos and animations than they do with written content. It has a more powerful impact on the visitors who stay for a longer time and have moreinstincts of repeat visits.
• Video keep viewers engaged in the content with an emotional appeal. They are useful in triggering different kinds of feelings and emotions in the audience.
• You can use a variety of video formats to convey your message. Various themes like documentary, infomercial, drama, comedy and many more genres can be utilized in order to attract the audience.
• Animated video can become viral and popular more quickly than any other form of media.
• In very less time you can convey a much larger message.
• With the introduction of auto play in Face book, the importance of animated videos in social media marketing has increased even more.

Hence we see that animation and video content is one of the best ways to boost the traffic on your website. If used in the right manner it can attract a large number of potential customers from other online platforms to the respective websites.

Author Bio:

This article has been written by a web developer and social marketing expert named Charles Johney. He is regular contributor in Flamingo Video Production.  He also makes valuable contributions in various e-magazines.