People would always prefer watching a video rather than reading about the product details and features.
Reasons for the effectiveness
Research, as well as the empirical evidence, have proven what many already speculated: you can observe a strong correlation between sales revenue (i.e. marketing result) and an increased use of animated videos in marketing.
When it comes to buying a product, visuals are far more effective than any written content. Many people don’t have time or patience to sit and read in this busy age. This is the very reason that vast majority would rather watch a movie than to read a book of very same thing. With a very fast paced lifestyle, most people who are browsing the web do not spend more than a couple of minutes on each page. This shows you that they have but a small amount of time to view or go through adverts. An animated video not only makes it easier to let the viewer know exactly what it is that you are marketing, it does so I a fashion that attracts attention.
Using animated videos in digital marketing boost sales
Benefits over Other Mediums
A well planned and executed animated video has the ability to not only act as a source of information but its efficacy is also because of the fact that a well-planned animated video can evoke emotion. It is only when the viewer, i.e. potential consumer, relates to the content in the animated video that he or she will consider purchasing whatever good or service you are marketing.
An animated video has the ability to not only present your product in a new way, it also allows you to demonstrate (in the case of say a recliner) how your product works. This is very important to the consumer.
Commonalities of Successful Marketing
Studying past effective advertisements / marketing, a few key similarities arise. These are:
- Simplicity in content and execution
- The ability to quickly demonstrate how the product works
- Using a unique or artistic narrative that is analogous to whatever it is that you are marketing
Since an animated video allows you to implement all these and with minimal effort, it is no surprise that animated videos boost marketing results.
Use of animated videos can help in boosting up the marketing results because this is the only way to attract more viewers. Animated videos can be used in different methods to make it catchy and attractive. Marketing results can therefore be enhanced if proper use of videos is made and timely presence is highlighted.
Author Bio:
Hilary Addison is a software developer as well as video editor at 2d Animation Services Prices – HelloAnimations as well as in a leading IT company. She is extremely passionate about her expertise and the work she is doing along with experts. She is also an excellent painter when she find time she does painting.