Did you know what happens if you offer the modern consumers of the 20th century the vanilla suite of offerings of the 90s? Well, they will part ways, Period. Yes, AR VR Development has been a game-changing scenario. However, certain things don’t change. Consumers are kings and they will not let the legacy will keep ushering. It’s more like a gospel truth. But, then what the consumers of the 20th century would want, you’d wonder. Let me tell you, they want the best in the world. Like no I’m not telling you that the modern consumer base which is a good mix of Gen Z and millennials is oblivious. Nor am I trying to tell them that they are demanding and impatient. (You guessed it though). It’s just they wouldn’t compromise neither on products, nor on services, and not even on the shopping experience.
So basically, they want the cake and want to eat it too. But, only with AR VR development.
However, yes they could be somewhat of a couch potato and wouldn’t want to trade off the comfort of their couches. However, with that, they also want to have an un-compromised shopping experience. And, this is where the supremacy of the AR VR shopping experience comes to the show. Yes, the bridge that fills up the gap between real-world comfort and digital shopping experience. Also, this has shot up several metrics and certainly become a silver lining for businesses. Plus, this is not just a fact for eCommerce and retailers but all fronts and genres of B2C. So, let’s dig into the numbers first and then how those numbers are bagged in.
The Metrics Mania via Augmented Reality Impact on Consumers!
When I said that AR VR development for immersive shopping is the supremacy, I meant it. And, let alone me, data records are backing that claim. Plus, businesses across genres are all agog in integrating AR VR marketing strategies. And, this is one of the biggest outcomes of the impact of this stellar futuristic technology.
- First things first, the entire AR VR market is to hit a whopping high of 770.3m users by 2029. Now, this is what the Statista report suggests.
- On the other hand, out of AR and VR, the AR software alone is expected to hit a high of around $13.0 bn in 2024. Again, this means this will most likely hold up the biggest share in the software industry. Which means AR VR development is a big shot.
- But, it’s not just the core market or industry metrics that are fascinating. But, businesses like yours also have a big bite of the pie.
- Okay, okay, now to prove the claim that I just made. Let me tell you that 55% of the B2C market share will be covered by the future applications of AR VR.
Consumer Psychology x AR VR Marketing Strategies: Only Winning Formula You Need!
Businesses in this modern day and age cannot run by traditional marketing methods. I mean the basic, plain, and lukewarm approach will not get your business scaling. You need to catch up on consumer traits, perspectives, and preferences. So, cut it right out to the point. Initially focusing on AR VR consumer trends shall help you in more ways than one. At least that’s what the logical lane of scalable profits looks like.
In hindsight, the drift towards interactive shopping experiences via AR VR Development while being snuggled under the quilt has turned the tables for consumers. Well, this of course has to be because of the massive shift towards the digital realm. And, while the consumers have a new set of preferences that have surpassed the mere product/service genre. It is the consumer journey that has taken center stage. So, when earlier businesses just focused on the product or service will have to now focus on the entire aspect of consumer satisfaction. But, do you know what it includes? Yes, of course, AR VR development. But, there’s something besides that too.
Customer Satisfaction: Modern Shopping Experiences x Tech-Centric Attributes x Phygital Consumer Experiences.
How to acquire consumer satisfaction?: Conceptualizations x Cognitive Responses x Variables addressing consumer perceptions.
At the core of it, of course, is the consumer experience in AR VR. But, it is the easier said than done scenario here. And, at the core of it all is ‘Consumer Psychology’ which is the main character. Yes, businesses nowadays have to have their strategies dug deep in multiple facets. So, now you know how to win big in their cutting-throat competition and deal with the pretty difficult-to-deal user base. However, it’s not going to be a bug for you because I have some filtered aspects that ensure none of the consumer-psychological tactics aren’t dodged.
See, we all know for a fact that consumers barely shop on a whim. It is always something that they’d be eyeing or have on their wishlist that prompts them to make a purchase.
Perception
There is always an idea or a perception that the consumer holds before purchasing something. Having said that, this perception is an output of the information collected, marketing nudges, brand image, and the reputation of the brand. There are a lot of factors that come into play when it comes to shaping the perception of the consumer. There is a backstory to every move and with AR VR development it’s even more fun.
Motivate
Prompt, pull, push, and nudge the consumers to keep moving on the shopping journey is evident since time immemorial. I am sure you must’ve felt the urge to buy those heels. More like the product keeps haunting you and giving you that ick to make a move and get them. That is real. And, no it is not unrealistic and it is also not that you are an impulsive shopper. It’s natural to humans.
That’s not all, on the end of the spectrum to the brands/business advantage this consumer trait is a boon. Also, it helps them to analyze consumer behavior, patterns and tweak their strategies accordingly. So, does this mean AR VR marketing strategies? Yes, you guessed it right.
Consumer Behavior
Analyzing consumer behavior is at an all-time high. The entire consumer psychology reaps out to the final aspect of ‘Decision Making’. More like the parts of the puzzle that forms the entire scene. So, when you have that undeniable and unflinching love for that specific brand. That my dear is your attitude and behavior towards that specific brand.
So, when you think highly or quite not like the brand, that is the result of a number of things. You might have your friends speaking highly of friends. Like the other day, one of my colleagues was fascinatingly describing how the magic mirror was placed at Adidas. Yes, with that spark in the eye for the AR VR immersive shopping experience. That just stayed back and prompted me to check it out.
Although the emotion spikes, the adrenaline rush over the virtual environment factor prompting one to make a purchase is real. This is how AR VR development turns the tables.
Dodge Decision-Paralysis
It all comes down to hitting the throttle for ‘decision-making’ for the user. That somehow is the finish line of the entire consumer journey. But, hello! Dodging those decision paralysis is another story altogether. Like when one is dicey whether that hush-pink couch will match the brown wallpaper in their living room. AR VR development and consumer behavior come to show.
Well, now I said this because there is an unwavering nexus between the two. Especially, if you are into business and you want to have that thick user base running. Yes, to pull in the users from that ‘Discovery phase to the decision-done phase’. One has to go that extra mile. But, but, but in the right direction. Because we don’t want the consumers to have any window to dive into the decision paralysis. Right?
Influence & AR VR Development
It does not matter if one is an automobile, fashion, grocery, or home decor business. Anything that bridges the gap between physical and digital is to hit the charts and win those hearts. And, winning the hearts and minds of consumers never goes out of style.
Whether it is those AR-infused try-in make-up panels by L’oreal or the AR-centric digital aisles to the mall. I am in for it and I think you’d be too. And, with you and I, there will be a fleet of consumers. With that external factors like social influences and marketing efforts and strategies work immensely.
Also, having said that it nowhere means that one can go ahead without the real phase. Hire AR VR developers.
Decoding Impact: AR VR Technology & Consumer Behavior
Now, you have been well-versed with how consumer psychology works for modern businesses. Let’s dig a little deeper. Needless to say, it goes hand in hand. AR VR and consumer behavior is a deadly combo that goes a long way. More so AR VR in marketing campaigns is a boon to put the chips on.
Because abandoned carts, higher returns, recommendation-less search history, and numerous other fiascos have been a big fuss. Plus, the competition is getting really hot out there with the mobile-first approach. I mean the consumer behavior titling towards tech-centric and futurism is quite evident. Why not, who wouldn’t want a richer, more personalized, and frictionless shopping experience? Plus, all of that without swapping or compromising their comfort. Yes, bringing that in-store shopping experience right to their living rooms.
On the other hand, it is an equally big piece of the pie for the businesses too. Like AR VR, consumer trends bring in more than expected. Those tables actually turn. Let me tell you what aspects it impacts pretty quickly.
- Higher Consumer base via AR VR Development
- Accelerated Sales
- Powerful Brand Image
- Word-of-mouth
- Publicity
- Richer Shopping experiences
- Advanced Offerings
- Wider Reach
- Extended Personalization
Aisles to Augmented Reality is here to say! Period.
There are two things here. A good news and a bad one. Firstly, let’s get on the good one; the virtual-try-on fever is real. The good news is it isn’t going anywhere. Now, let’s get to the bad news. While it is up here and booming and changing trajectory for businesses and consumers across genres. You can swiftly miss out on this pool. Now, you could take a moment and stop wondering how. Because all you have to do is simply touch base with the Top AR VR development company. And, voila, set your business up for some real ROIs.