‘Contact us’ is a page you find on almost every single website. Even E-commerce web portals rely on this where their customers can shop and pay them by online transactions. The questions is: What makes it important?
The Importance of Business Calls
Couple of contact numbers, email addresses and communication details on the contact-us segment bridges the gap between customers and vendors. Heuristic Marketing strategies are put on several campaigns and events held by Online ventures, financial business, education sector and every single field in the market to generate potential business and brand awareness. As far as Indian consumers are concerned they still prefer calls over other mediums of interaction, like email and chat, as a safe and reliable medium. Business calls are such an important aspect to be focus on which if managed efficiently can act as a catalyst on business growth.
Let’s understand how a call conversation can give you some valuable insights
Customer-Relation:
Customer calls in a company with some expectation. How that call is entertained defines your ‘customer relation’. Now how that call is managed and proceeded over will decide the future of your customer relation. So basically that first talk is the first impression of a brand that can bring invaluable customers and business to the company.
83% of socially savvy consumers have walked away from a purchase in 2011 after a negative customer service experience (source-ReviewPro).
Now analyze yourself and understand how crucial customers services is for your business?
Target-Audience:
Numerous calls to a business provide you with your target-audience. Even if calls are not converted according to business, the company should still maintain a database of customers that can be targeted later on. Actually it provides an edge to a firm over other competitors as they can mold their marketing strategies according to target audience.
Business-Improvisation:
By the usage of different SEO (Search Engine Optimization) techniques and Keyword tracking tools, enterprises can track traffic coming to their websites and the same traffic calls them for business purpose giving an opportunity to analyze business demands better. It clears the vision of company about actual needs of their consumers. Also feedback on call leads motivate them to focus on desired business and push them to improvise on it.
Profit:
Can call leads, if entertained properly, increase conversion rates which basically lead to huge profits? Profit is some extra amount you earn over your investment. Those efficiently handled few minutes can actually increase your communication quality and thereby your bank balance and profit your business to create higher ROI (Returns on Investment).
Growth:
Growth of a company can be defined based on different basis like brand name, product and services, marketing strategies, business management, lead generation and loads of other factors. What connects each of them is your communication platform by engaging them with your team. Calls related to any perspective are the most crucial player. In the bigger picture it ultimately affects your business, growth of your company and the management which build the roots of your business.
By emphasizing on above explained factors you will surely see a steep increase in your business growth graph.
These are small steps and not very demanding if some efforts are put wholeheartedly . This will push you to understand the role of call leads in your business journey. VoiceTree Technologies is creating such solutions for small businesses. Do check it out. All the best and make the most of it.