VoIP is becoming the standard method of communication now. As a business owner, you will be spending quite a lot of time, money and effort or spreading your USP in a particular market segment. When you get a call, how do your measure which of your marketing campaigns is working? With VoIP, you can trace every incoming call to a marketing campaign.

The method used is to generate unique phone numbers in order to track a campaign’s effectiveness. It is primarily concerned with the call to action where a customer calls your business. For instance, if the marketing campaign of a company consists of Tradeshows, Radio Ads and PPC, then every marketing channel is provided with a unique phone number so that the quality and volume of phone conversation can be quantified, and the effectiveness of the marketing channel measured.

Reading suggestion: Do Business Phones Need Conformity or Diversity?

Google Call Tracking

The Google Call tracking app provides every visitor with one unique number also known as the legacy number. This will be in sync with the Google Analytics and whenever a visitor calls a number, you would be able to track the exact keywords that brought the visitor to your Ad. Now with the help of the analytics, you will be able to measure the call duration and at the same time the quality of the call. You will also be able to know about the pages that were visited prior to and after the phone call.

Deploying a call tracking on the website is pretty easy and you will even be able to set call parameters in your app and insert a Javascript if you wish. You can even use the Google Analytics to track the pages that were visited by the caller, thus you would be able to gain valuable perspective on the pages that are getting the maximum number of hits. You will have to set the phone call as your conversion goal and then you will be able to evaluate the efficacy of your campaign.

Call Measurement

Call measurement is the method of tracking the number of calls that a campaign generates. It can be linked to the analytics and the call duration too can be tracked. The call measurement is very important as it gives complete insight into the campaigns that have been designed to target a particular demographic.

Call Tracking Metrics

Call Tracking Metrics is a holistic reporting tool that tells you who the caller was, what was the way the visitor found you, call timing pattern, caller location pattern, Keywords that lead to calls, landing pages that led to calls and even how the CSR’s have been performing during every call.

The rich reports generated by this tool let the users track the numbers during an advertisement campaign and besides that there is other information that you would get. You will get to know about the ROI overview, CSR overview campaign budget etc.

Salesforce

Salesforce is one of the leading analytic tools available in the market. It has a detailed call dashboard which is integrated with the CRM. Thus you will be able to get complete information on the lead prospects that includes customer journey, call time and discovery keywords.

This data can be used by your sales executives to answer the customer queries and get equipped to anticipate objections. All the information can be used by the sales team to understand the customers and deliver solutions efficiently.

Salesforce is an application that can also be integrated to your VoIP systems.

Michelle Patterson has been learning and writing about the technologies. She loves sharing her information with the world so that small businesses phones and business owners could take advantage of these technologies.