About ten years ago, I worked in the sign-making business. We produced custom and hand-painted signage for a variety of businesses at a relatively high price, and we were always guaranteed to have work because the businesses we produced this content for would always need to make a change, launch a new campaign, or promote a new item. There was a lot of work that went into each project, from layout and design to implementation; some of our jobs were very extensive. However, the technology involved at the time wasn’t much more complex than paint, paper, and a vinyl cutting printer.

Today, with the pervasiveness and lower cost of screen technology, there is a much better way to convey your company’s messages. Digital signage solutions have made it possible to market adaptable and targeted messages to the customers—faster and cheaper than ever before. There has been a clear progression from old-fashioned large and one-of-a-kind signs, to simple LED scrolling, marquise-style lighted signage, and more recently to larger digital displays using LCD, LED, and plasma displays. This has given businesses the flexibility to easily and quickly adapt their advertising strategy to meet market needs. You may opt to check led screen rental from Sunshine for your business.

Digital signage solutions offer businesses both large and small an easy way to convey a more impactful message to their customers with the use of regularly updated content, brilliant images and messages as well as video content—something that has never been possible before. In a digital environment cluttered with advertising, having a way to keep your business’s message engaging and up to date is an essential step to standing out from the crowd.

Just as important as having a great way to display your content is having a simple and easily managed way to make changes or to schedule when you want a certain message displayed. Being able to offer breaking news, weather updates or other current information is useful and attractive to your customers, and something never before possible with traditional signage options. Digital signage solutions not only come with attractive displays, but also integrated content management software that makes it easy to get the highest benefit possible for its advertising. Studies show that displaying updated content is key in the successful use of digital signage, and having a robust and convenient way to manage that content is a must.

If you live in any city or large town in Canada, you’ve probably seen these signs in the supermarket, in store displays, as billboards, on university campuses and at airports. Consumers today are accustomed to receiving a majority of their information from the screens of phones, tablets, computers and televisions, so it makes good sense to advertise in a way your customers connect with. Don’t be left in the stone age of advertising—invest in commercial TV displays for your business in Canada today. There may always be a place for hand-painted signs in business as a novelty, but the future of advertising is clearly moving to digital—and it’s moving quickly.