Do you know what has occupied digital space today?

No, not air nor Vacuum

Its Email marketing.

Do you know the way you can grow business by sending well-presented and convincing invitations?

It’s through Email!!

When does Email marketing come into picture?

It comes into picture when you are sending Emails, following leads and then furtherance of action i.e. by converting them.

It’s more of a Question answer session. Now let us learn some basic steps of Email marketing:

There are 6 steps:

Let’s start with step 1:

1. When you send emails to clients, they must not think that particular mail as spam

Your message should be genuine and should not look like this spam message shown below.

2. Create a convincing call to action

Call to action is a digital marketing term used extensively in selling and advertising. It refers to any means designed to prompt an immediate response to encourage an immediate sale.

A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.

Therefore, CTA in the email sent must be so charming that they must click on it.

Something like this – “CTA: Click Here to open an Account”

3. Get white-listed

Once you have received the email address of clients who have preferred your product or service, make sure that the client white-lists you.

It’s likely that client may visit your website to check the authenticity. Therefore, it should be well built.

Let’s understand some tips of how to get white-listed:

Building a stalwart page on your website.

It shall describe the process and benefits of subscribing your product and services.

But don’t stop there.

Make Use of your web page as an opportunity to educate visitors

To show that your company is informed.

By building the site’s authority, subscribers are more likely to trust the emails you send.

Hyperlink the “thank you” page to your subsequent webpages for promoting your website.

“Stop using content marketing unethically, instead use it ethically to help customers buy”.

4. Updates on the business and pitch recent updates

A newsletter is a great way to provide new content to your client as well as updates about your business. This will make the clients feel good as well as connected with your business. Newsletters are a great way to generate goodwill for your business.

Read some mind blowing facts and realize the importance of Email marketing.

Fact 1- Email is used worldwide

According to Radicati’s 2016 Email Statistics report, email will be used by 3 billion people by 2020.

That’s almost half of the world’s population. (Out of the other half not using email, 1.6 billion people still don’t have electricity.)

If you’re doing business in the competitive world, you should know your customers are actively using email. Make sure you are as well.

Fact 2. Billions Of emails are sent every day

205 billion to be exact. And this number is expected to reach 246 billion by the end of 2019.

Fact 3. Email grows your business

As said by 80 percent of the professionals, email marketing drives customer acquisition and retention.

As the saying goes, “If you’re not growing, you’re dying.”

Fact 4. Facebook can’t compete

Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience, it’s best to turn to email.

Why?

According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.

Anyway, #DidYouKnow 4 Brands killing it with email marketing?

They are famous today because of Email marketing

• HuckBerry: Sell & educate their subscribers
• Dollar Shave Club: Make them laugh & clients keep coming back to them
• Uber: Personalization & localization helps them build customer relationships
• Moz: Curate amazing content to become respected in industry

5. Target Audience for each email you send

Knowing your target audience is of utmost important. Your target audiences are the people who will make your business great.

Therefore, create Accurate and Responsive Email lists according to the requirements of your business.

6. Customer relation

Customer is the king for every business. And the same applies here.

After the customer buys the products and services reciprocate with gratitude messages. This will have positive impact on the business in future, on the part of clients and also the business.

For more tips on Email marketing click here.

Now successfully accomplish your marketing campaigns faster than ever!

Meta-Description

Email marketing is the most effective way of marketing as we get to chat with the customer one on one via email. Get comprehensive details through this blog

Author’s Bio

Richard K Powers is a content writer by profession with a great love for reading novels. He is a well-known content writer of recent times. The blogs which he writes are trending in social media. Writing has been in his blood since his childhood and feels lucky enough to be practicing that as his profession. He believes in the power of bombarding words and that convincing content can change the future of content writing. Music and nature are his constant sources of inspiration.