In the world of email marketing, there are many platforms that we can use, many different options to make emailing campaigns. Today, we will talk about the best 5.

Like every email you receive, email marketing is a world where there are rooms for thousands of options. Therefore, many tools are designed to enable managing emails for individuals and companies. In this article, we will mention the best email managing tools, so you should keep reading.

There are many email marketing tools with multiple extra features, various price ranges, and endless possibilities. Choosing among all the options has not been easy, but we have compiled the 5 that we think are the best for you. Each one has its pros and cons, there is no perfect email marketing tool, but we hope that with this comparison, you can choose one for your email campaigns or to manage your newsletters.

MailChimp

MailChimp is well known and considered one of the main tools of email marketing. Although it may fall somewhat short of the necessary functionalities in its free version. They have added different tools to the premium version that make it very interesting.

With its elegant and minimalist design, it allows top web development companies to create user lists with different segmentations (by country, city, language). Also, it is a platform where we have the option to design campaigns from scratch or choose between the templates that it offers. It has a very intuitive email editor and where we can write in HTML if we wish, to add some extra functionalities.

MailChimp has different templates for us to base our campaigns on, so it will allow us to do so with multiple options and different designs.

MailChimp provides you with statistics that will help you see how well your campaign is performing. You can see what percentage of your customers read your emails and click on them or from which cities they are doing it.

Benchmark

Based on a drag and drop system, Benchmark allows you to create email campaigns with an extensive catalog. It has a robust and powerful search engine so you can search for specific content. All its emails are responsive, so they well viewed whether they are read from a computer or a mobile device.

Benchmark has a free plan with a maximum of 2,000 subscribers and up to 14,000 emails or a paid version that includes a CRM, premium support and 29 other special tools. The price of this paid version depends on the number of subscribers you have and it allows you to send unlimited emails.

Both the free plan and premium plan have reports of each of your campaigns where you can see their statistics to know how your campaigns are performing.

Benchmark has a very complete email marketing guide on its website, where they teach how to use its tool and also give you tips so you can get the most out of your campaigns.

Sendinblue

This is another email marketing tool that you can’t miss. You have different plans, from allowing 300 emails per day for free to sending 350000 emails per month in the Premium plan. It has three other plans to adapt to your needs. If you have the premium version, you have advantages such as Facebook Ads, landing pages, marketing automation or the option to access with multiple users.

Sendinblue allows you to send emails and other campaigns, such as sending SMS or generating chats to serve your customers. With a very interesting segmentation, this platform will give you statistics in visual graphics so you can see how your campaigns work. It will allow you to segment both demographic and behavioral data, that is, by visits or clicks on specific parts of your website, or according to information from previous purchases or behavior when receiving previous emails.

Mailrelay

It has a free version without much limitations from which you can base your email marketing campaigns. If you have less than 15,000 subscribers and want to send less than 75,000 emails per month, this tool is right for you. It is integrated with common use tools such as WordPress, Drupal, Joomla or PrestaShop, among others.

It has a very simple HTML editor, free templates to choose from, subscription form for your website, the option to schedule emails, self-responders, and many more features. It offers a lot of possibilities, especially if you are looking for a tool with advanced statistics and no ads. It is one of the best, perhaps because it offers a free option with many features that other email marketing tools offer only in paid versions.

Acumbamail

Acumbamail not only allows sending emails but also SMS. They have the option of creating landing pages. They have many resources in the form of ebooks, guides, infographics, videos or graphic resources so that you can quickly and conveniently learn how to use the platform.

It is a very intuitive system, in drag and drop format, which allows you to create email campaigns or landing pages in a very short time and without knowledge of layout or design.

It allows you to send 2000 emails in the free version per month, for an audience of 250 subscribers. In their paid versions, it has no subscribers limit, you pay for the number of emails sent.

As you can see, each of the different email marketing tools has its edge over the others. It is difficult to recommend a particular one for everyone since the needs of every company is different. Did you know the 5 tools? Do you use any of them?