Sales leaders need to keep track of activities performed by their sales reps during field visits. Hence, the field sales tracking app comes into picture as it provides a direct line of communication between sales leaders and field executives compared to any other mobile CRM. The app enables them to remotely monitor each field sales reps location, their visit schedule, taken orders, VM audits and various other details. Lets get to know what traits an ideal sales tracking app should have for your consumer goods business from below.

1. Performance and scalability

An ideal sales tracking app must be capable of performing all the necessary workflows a field executive goes through on a day to day basis and support the overall sales bandwidth of a company at once. It must support the entire size of your sales team in GT, MT, and B2B/HoReCa. Furthermore, a field sales tracking app should be able to operate in low or no network areas.

2. Easy-to-Use with multi-device support

The app must enable the sales teams to collect and communicate orders, returns, feedback, loyalty etc. on the field without any hiccups. A field sales tracking app should support integrations with various upstream and downstream applications such as distributor management systems, ERP, retailer/customer apps, etc. There must be a
geographic check-ins facility with the use of GPS tracks, proper route planning and should be compatible with both Android and iOS devices

3. Return on investment

An effective field sales tracking app implementation will produce the following results within months of deployment;

● Reduce cost to service a territory or expansion
● Aids effective route planning & optimization
● Increase Visit & SOP adherence
● Better the utilization of manpower and financial resources

● Help managers get full GPS visibility on field sales execution

All the required features for tracking the sales rep should be designed to integrate into the application to increase overall sales output. So there would be no need to go back and forth between various websites and apps which makes it time consuming and tedious. Use BeatRoute to track and automate your sales force operations.