Did you notice that the Amazon marketplace is continuously evolving? Do you ever feel like it’s challenging to keep pace with? Have you ever wished you could find some selling tips and tricks that can help you boost your sales and revenue?
If yes, here is a list of best-selling tips and tricks on Amazon to increase your sales and boost profit in 2022.
To compile these tips, we connected with several Amazon experts and top-rated sellers and asked them to share their views on how to boost sales in the coming year. As all these suggestions come from pros, implementing these strategies might take your Amazon business to the next level!
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Tip #1: Create an Authentic, Highly Optimized Amazon Product Page
| “Elle, an eCommerce consultant, recommends creating an exceptional Amazon product page to reach maximum customers and boost business revenue.” |
Amazon has more than 350 million products.
How will you ensure your product secures the number one position in Amazon’s sales rank?
The answer is: by creating a detailed Amazon product page that is optimized.
Amazon only makes your product visible in the searches when the product information you provide matches a customer’s search query. Therefore, creating a page (SEO optimized) with accurate product information is imperative.
The best tip is to set up an Amazon product listing as per the Amazon A9 algorithm. The listing must mention a clear, short, and suitable product title, customer feedback, product price, features, benefits, specifications, and other product options. Moreover, it should also have payment options, brand name, shipping fees & time, and fulfillment options.
Tip #2: Check Out The Competition
| “Amazon’s Best Seller John says you need to find a key differentiator that can make you stand apart. Something that only you can provide and no one else.” |
A saying goes, ‘good artists copy, great artists steal.’
The same applies to selling on Amazon. If you are unaware of your competitors’ actions, you’re missing out on an opportunity to get successful in the world’s largest marketplace.
The best tip is to know all your competitors’ actions that give them results. Here are the top two tools you can use to learn about competitors’ activities- what keywords they are targeting, their content structure, images used, etc.
- Ahrefs: A tool that will show your competitors’ most successful web pages. If there’s any content piece that directs readers to their product page, the tool will also showcase that.
- SemRush: This tool allows users to collect organic and ad keyword information to see competitors’ rankings.
Tip #3: Follow Amazon’s Rules
| “Mike, the best beauty seller on Amazon, says: follow Amazon’s rules to avoid getting penalized or suspended by the marketplace.” |
Violating Amazon’s code of conduct may result in ‘zero’ conversions, sales, and profits. Can’t sell if your selling privileges are removed from Amazon Marketplace, right?
Thus, to continue selling on Amazon, it’s essential to adhere to Amazon’s rules and policies. It gives you the best chance at success. Stay updated with the latest Amazon rules and policies and ensure good account maintenance to avoid getting suspended.
Tip #4: Invest In Product Images
| Rianna Mitt, an expert Amazon marketer says: Images are a key part of how to increase sales and boost revenue on Amazon. |
Invest in the best product images.
Why?
Because images determine whether people will buy your product or not.
No matter how much you’ve invested in getting your listing optimized or how exceptional your products are, if your images are not perfect, the impression around product quality and seller reliability can suffer. All the time, effort, and money you have invested in setting up a digital store will go in vain.
Thus, stay updated with Amazon’s image-specific guidelines and use the best-quality product images in listings to ensure maximum conversions and profits.
Tip #5: Try To Win Amazon Buy Box
| “Melissa, an Amazon expert, Amazon Buy Box is incredibly important for sellers.” |
83% of Amazon sales happen through the Buy Box, and the numbers are even higher for mobile purchases. Consequently, if you do not have the Buy Box, your chances of winning on Amazon and making sales and profits are much less.
Thus, winning Amazon Buy Box is of utmost importance for sellers.
But how do you win it?
However, no exact steps can ensure winning Amazon Buy Box. But, there are a few tips you can use to stand a chance of winning this valuable real estate.
⇒ Fair product prices with good seller account metrics
With good seller metrics, positive product reviews, and the right product prices, you get closer to winning Amazon Buy Box.
⇒ Sell unique products
If customers are looking for a specific product that only you sell, your chances of winning the Amazon buy box will be higher. That means selling unique products is one of the best ways to win this valuable estate.
⇒ Using Amazon’s bundling policy
You can customize a bundle of products to make a unique product. These bundles allow shoppers to save time and buy all the products in real-time. It is one of the best ideas to ensure maximum sales, beat the competition, and win the Buy Box.
Tip #6: Manage Inventory Proactively
| “Nick Watson, Amazon Marketing Manager, says: improper inventory management can cost your business a fortune.” |
Inventory management is vital for successful selling on Amazon.
Nothing can ruin your eCommerce business more than poor inventory management. Although, the results of improper inventory management may not show up instantly. Still, when they do, it will be dreadful- you could end up with:
- Stranded Or Dead Stock,
- Excess Inventory
- Low Stock Level
- Spoilage
- High Storage Costs,
- Unfulfilled Orders, etc.
Together, these can decrease your profitability and IPI (Inventory Performance Index) score. And in the worst scenario, your Amazon account can get suspended.
Tip #7: Give Product Listing A Boost With Amazon PPC Ads
| “Paul, the Amazon consultant, says: that to succeed on Amazon, you need to have the right Amazon PPC strategy.” |
According to research, more than 56% of shoppers go directly to Amazon to search for specific products. On the merchant side, more than 63% of Amazon marketers plan to increase their ad budget in 2022 – the percentage way bigger than Google and Facebook spend.
This shows that Amazon is the new search engine- an opportunity for sellers to strategically advertise their products, increase awareness & sales, and improve organic rankings in Amazon sales rank. Thus, to increase Amazon sales and revenue, Amazon Pay-Per-Click (PPC) must be considered. In PPC, you have to decide on an advertisement budget. Plus, the right ad campaign to make your products appear in front of millions of shoppers.
Tip #8: Make Customer Service Your Priority
| According to Harry, a star seller on Amazon, a happy customer is a key to success for Amazon’s business. |
Amazon is a customer-focused marketplace. It gives preferences to sellers that offer best-in-class support services to their customers. The reason is that these services help retain first-time buyers and turn them into regular customers- a benefit for both marketplace and seller.
Thus, to win on Amazon, always put your customer first. For this, you can ensure:
- Fast Customer Service
- Proper Query Handling
- Clear Policies
- Easy Returns, Refunds, & Exchange
- Easy-to-find contact information (email, chat, and phone)
Tip #9: Move To Fulfillment By Amazon (FBA)
| Sarah, an eCommerce marketing expert, says: fulfillment by Amazon is a great way to scale your business. |
To win on Amazon, sellers must deliver fast and accurately.
But, fulfillment isn’t easy and is usually a hurdle for sellers.
Thus, it is best to consider Fulfillment by Amazon. FBA is an Amazon service that allows sellers to outsource order fulfillment to Amazon. Sellers send their stock to Amazon warehouses, and when a customer orders, the marketplace takes the responsibility to pick, pack, and ship the order. Moreover, provide customer support service and process returns for those orders (if needed).
Tip #10: Consider Outsourcing
| Roe, a veteran Amazon marketer, says: Outsource! Outsource! Outsourceeee! |
You can’t be good at all things on Amazon.
Then how will you manage everything perfectly to ensure maximum sales and revenues?
The answer is by outsourcing.
Plenty of experts (highly experienced & professionals) offer their services to Amazon sellers at fair prices. With their industry experience, they take care of various tasks related to managing your Amazon store. This way, they keep your business running smoothly.
It is always recommended to outsource the tasks you are not good at to the Amazon experts. It prevents burnout and lets you clear your mind and concentrate on your next steps, resulting in more productivity, sales, and conversions.
Final Thoughts
The world’s largest eCommerce platform, Amazon, is guided by four principles:
- Customer And Not Competitor Focus
- Invention Passion
- Operational Excellence Commitment
- Long-Term Objectives
To thrive on Amazon and take it to unusual heights, you must implement strategies, tips, and tracks based on the same principle.
Hope you find the tips mentioned above from Amazon pros helpful for your business!
Author Bio
Christie Hanes is a content strategist at QuikTek Info- the industry’s best company to hire Amazon virtual assistants. She has 5+ years of experience as a B2B content creator and has written numerous informative pieces to help entrepreneurs make sense of the continuously evolving eCommerce landscape.
Summary
If you crack the secret on how to increase sales and revenue on Amazon, you are all set to win it. Amazon, the world’s largest eCommerce marketplace, has grown vigorously and earned a massive customer base. That means an opportunity for sellers to have their business present in the giant marketplace and reach millions of customers. But winning on Amazon- a highly competitive and dynamic marketplace isn’t easy. So how can you ensure the smooth running of your business with maximum sales and revenue? Don’t worry! Check this guide of ten most effective tips from Amazon experts on boosting sales and revenue. Be an Amazon pro with experts!