From the outset, Mark Zuckerberg said that the event was going to put less emphasis on the unveiling of new products in order to favor the support of the developer community. “Putting users in the forefront, giving them more options to connect with the family of Facebook applications, and predictions about the future of sharing” are the main themes of this year according to the company.

Here is a summary of key announcements today

Changes related to Messenger

“Over the past two years, we have transformed Messenger service that can help you express yourself in many ways beyond the simple message text,” said Zuckerberg. Facebook thus continues its momentum by opening his private messaging platform to third party publishers.

They can now integrate their application a function to transmit content (such as an animated GIF, animation or image) to the Messenger. The receiver of the message can of course view the content, even if the application is not installed on the device. If he loves the experience, a button will allow him to download by redirecting to the page of the application from the App Store on iOS or Android Play Store.

Businesses will also benefit from Messenger to offer a more personal customer service in real time. For example, a customer of an online store may choose to receive notifications of purchases – invoicing, shipment of products, tracking of packages – in a single strand of messenger discussion. Logically, one can expect that the customer has not repeated the nature of the problem when a glitch forces him to communicate several times with the customer service.

New social modules

An overview of real-time and synchronized comments on the Facebook page and on the website.

Facebook has refreshed all of its modules to exploit the functions of a social network outside of it. Besides the ability to embed videos elsewhere on the Web, it was also made to standardize the comments module. The conversation takes place outside of Facebook (for example, in an article in the Huffington Post) will soon be synchronized with that found in the publication of the Facebook page of the media concerned.

Community managers will be able to follow the conversation more easily, and new comments now appear in real time. These changes are currently testing period. Any reason to believe they will be offered to all pages soon.

Wireless integrated virtual reality

Facebook is now compatible with 3D spherical videos. When played, it is possible to move the angle of the camera using the mouse. Hard not to link to this novelty and redemption by Facebook Oculus last year.

Applications will be entitled to their own Analytics

A new tool for developers who want to measure how users use their application is now available for free. Facebook maintains that it will be possible to see the effectiveness of your ads, create better experiences for users of your application and understand your users through anonymous statistics collected.

Parse and the Internet of Things

New tools developed by Parse (a startup acquired by Facebook in 2013) to help design applications for the connected devices are now available to programmers.

Albert Palacci is technology geek who is constantly searching for the best Android apps.