It is estimated that over 51% of Instagram users visit the social media platform regularly. Ideally, 35% of the registered users access Instagram multiple times in a day. Generally, Instagram is considered one of the most popular social media platforms. That explains why marketers have taken advantage of this platform to advance their business agendas.
When you visit most business websites today, you will find clearly displayed social media buttons, an indication that they are actively engaged in the associated platforms. In essence, web designs have been modified to take into consideration rising social media needs. As the surge on Instagram wave rises, more web developers have realized the need for creating a perfect integration between the two even as they draw inspiration from Instagram’s design. In the same way, you can also achieve perfect synergy between Instagram and your company’s website. How exactly do you make this possible?
Adopt interactive web design
No doubts, Instagram boasts of engaging content. However, the most outstanding aspect is its interactive nature. With automation tools such as Gramista, users can now maintain the flow of activities on Instagram even when they are away. It is undoubtedly that web visitors would appreciate such comfort and interactivity every time they visit your site. It is therefore prudent that you make your website more interactive to ensure the flow of design whenever real Instagram followers are redirected from the social media platform to your website.
Simplicity
Instagram understands the essence of focusing on what matters. The simplistic nature of Instagram ensures enough vacant spaces. Users love clutter-free web designs and are likely to spend more time in such sites. Just like Instagram, your website ought to achieve that simplicity by avoiding unnecessary content and images on your site. At the end of the day, you should not adopt dramatic web design features just for the sake. Showing off various unnecessary web design elements on your site can work against you.
Dynamism
The internet is dynamic. Web designers should realize and integrate this trend with the aim of enhancing the overall impact on the audience. Instagram is on record for making several strategic changes to its design every time it deemed fit. It is not like all the changes were perfect but at least they were willing to embrace the risk of trying new ideas. To remain relevant and competitive, you need to implement that as well in your design strategy.
Focal point
Instagram focuses on users’ photos. This design feature is the most highlighted aspect of the social media platform. The subsequent navigation and interactivity are designed in harmony with the focal point. You should adopt the same on your website. Your website needs to be designed in such a way that it enables users to see exactly what you want them to see. The secret lies in identifying the main aspect of your business and using it as the central attraction of your website.
Instagram has proved itself a force to reckon with in the social media arena. It is undoubtedly that its futuristic design gives it the perfect lead. Drawing lessons from Instagram can help you achieve perfect synergy with web design.