Is social media the central part of your marketing strategy? Well, then you are already on the right track. The impressive growth of the social network and social media channels with over 2.3 billion active users calls for tapping into the unlimited potential of the space. The problem that most social media marketers face is not choosing the medium or making a working budget. They need to work on a social strategy that is dynamic, just like the channels themselves.

Don’t believe us? Check out some of the stats we borrowed from Neil Patel –

• 74% of online adults are using social networking sites
• 66% of the B2B marketers find LinkedIn more useful than Twitter and Facebook.
• LinkedIn has over 414 million active users followed by Twitter at 320 million. Facebook has over 1 billion daily users, and Instagram has about 700 million users right now.

In 2017, it is time for you to expand your reach using these platforms. There are hundreds of unexplored markets and thousands of buyers out there, waiting just for a sign.

The best way to generate more traffic on any medium is to build a brand. Building a brand involves more than coming up with a logo and an attractive tagline. You need to actively engage your buyers, be present for your customers and potential buyers. You need to establish a subtle yet powerful building process for the potential buyers to check out your website or blog and commission your services.

What’s the challenge?

The problem is with those brands who refuse to acknowledge that each social channel is different. Therefore, you cannot invest in just one tool or one specialist for one social channel and expect a global traffic boost. You need a plan to increase your entire blog traffic that is coming from a collection of channels including Facebook, Instagram, Pinterest, LinkedIn and more.

How to overcome the hurdles?

We have put together five different ways to boost traffic from all social media channels.

Involve images

Visual impressions are necessary. According to Adobe’s Q4 index of 2013, social media posts with visual elements create about 650% more engagement than plain text posts. Right now, posts with video content have the highest levels of engagement, especially on Facebook and Instagram. Canva and Spruce will enable you to add relevant images in a split second. Currently, tweets with a picture get about 150% more retweets. It is a staggering stat you simply cannot ignore even if you want to.

Create shareable content

Currently, 62% of all users in the USA get their regular dose of news and current affairs from mobile devices. Most rely on social media for current affairs and more. It is the golden opportunity for brands to post value-adding content via their social accounts on these networking sites. Post quality (long-form) content. Make it information rich. Do not forget a generous slathering of images, infographics and the obligatory video clip at the end of every post. Right now, Facebook will not let you edit the snippet but make sure the visible piece is interesting enough for your target users to click on it and go to your site, and same holds of Instagram. Since it is an image-heavy site, make sure your story leads with an interesting image(s).

Use your tracking tools wisely

There is no point in investing in social media marketing if you cannot track your traffic. You need to know how much traffic your posts are sending to your website, which platforms are sending the most traffic and which content is performing the best in terms of traffic. Try using a consolidated dashboard for this process. Sysomos is ideal for large enterprises since it can manage a bulk of data at one go. You can try ViralHeat as well. It is a reasonably pocket-friendly, yet premium tool. It manages and monitors businesses accurately. Try Gramista for the full dose of awesome! It is a marketer-friendly promotion tool for Instagram that uses the latest tech into use for marketing.

Maintain a posting schedule

It will help you get your entire social media marketing segment organized. Let us say you are using a score of networking service including Twitter, Facebook, LinkedIn, Google+ and Instagram. Now, you need to make a routine where you post about five times a day on Twitter, 3-7 times per week on Facebook, three times a week on Google+, 2-3 times per week on LinkedIn and once a day on Instagram. Using a calendar to post and repost your content (make sure Google does not track it as duplicate) through various channels, during different times of the day makes your social marketing endeavor much more finite and manageable.

Do not stop researching

Always stay on top of your competitor’s marketing plan. You need to know how well your competitors are doing and why they are doing so well. Keep a track on at least a few things –

• How many times are they posting per day on various channels?
• Which channels are they using the most?
• How are they engaging with their customers?
• What kind of content are they using?

A little bit of digging around can bring you surprising facts about your competitors and new revelations for your own company.

You cannot win the social media marketing war with capital. You need smart stats, analytical prowess, and fast decision-making abilities to take over an individual social media channel.