Facebook is among the most prominent social media networks among individuals and companies – with 2.38 billion active users per month as of Q1, 2019 – which suggests that it has a lot of potentials to promote the brand.

Optimization means that the performance of your campaign will improve as a result. It is one of the primary factors that distinguish successful ad campaigns from the rest of them. If you’re not constantly working on or improving your Facebook ads, it’s possible that your performance will start to decline eventually.

If you really want to generate a higher ROI plan, minimize the marketing costs and maximize the number of conversions you surely need to pick up the rules of Facebook ad optimization.

Shares and Likes Optimization

Shares and likes that you earn on your Facebook ads and posts are your social proof When you have a greater number of likes and shares this means that users like your product and services.

Once you created a Facebook ad campaign, you get two choices: generate new ads for each campaign, set up an ad, or use an existing post. Utilizing ‘existing post’ brings great engagement. It is an extremely efficient way to maximize your Facebook share and like. This offers you the chance to gather all campaign post-engagements in a single ad.  If you’re curious why your peers have hundreds of likes on their Facebook ads, they’re definitely using this technique for optimization.

You simply need to use the same post to run multiple ad campaigns and share promotions on your company’s Facebook page. You got to pick this post every time you create a new ad campaign.

Section Your Audience

In case if you are presently targeting all ages and genders on all platforms and devices in a single ad set you are likely to profit from certain clusters of your audience only and not from the whole. That’s because different advertisements can function better for different types of people, different setups and for different devices. Every gender or age has different interests, requirements, and ways of catching eyes. Keep in mind, one pen doesn’t run smoothly on all surfaces. Try noticing that ‘general’ and ‘longer’ ad copy performs better on a desktop than on a mobile. Ads do generally do better if the audiences used in ad images or videos are around a similar age, demography, and gender as the target audience. Therefore, you can section your audience on the basis of:

• Device
• Gender
• Age
• Demography

Test Your Strategies

Testing is very essential. You have to find out what works best for your brand before you could even optimize your Facebook ads. A simple Facebook A / B test is the optimal way of discovering the best-performing ads and creative posts. Additionally, you don’t have to test it all. You just have to find to see which aspects of your ad could have the greatest impact on your target audience. In addition, any improvements you bring will have to generate the maximum click-through and conversion rates.

To start with, you can initiate your A / B testing with the following ad elements:

• Campaign objectives
• Ad placement
• Ad design
• Ad copy
• Your exclusive value offers
• Bidding procedures
• CTA buttons

Leverage Influencers

A further surefire way to optimize your Facebook ad is to re-use your influencer-generated content. Content produced by influencers is typically more meaningful, credible and relatable than business content, which may appear to be promotional or marketing. Such content can help you get the attention of prospective customers and make it easy to communicate with them.

You can make use of influencer-generated content to maximize the influence and efficacy of your Facebook ads; it can help you by letting you drive more high-quality traffic, boost your engagement rate, and increasing your followers.

Use Facebook Pixels

The Facebook Pixel is basically a code that has been put on your website to track conversions from Facebook ads–allow marketers to create an eye-catching audience for their products or services and seek new people with similar attributes to the target audience of your influencer. In other words, it is a quick-to-use and helps to optimize social media campaigns. Having Facebook Pixels enables customers to potentially reach out and expand into new markets that can expand the visibility of your brand. This functionality helps you to identify and approach target audiences with shared interests, attitudes, and practices. After you identify a specific audience, you can use the best-performing influencer-created content to effectively target new prospects.