Still confused on how to use social media to get more views. Check these tips on using social media outreach to boost your website traffic.
Are you seeing small websites getting bigger day by day? It is the miracle of social media.
Social Media as a marketing platform exploded in the last decade with the advent of Facebook. Everyday, millions of people are scrolling through social media in quest of new exciting things.
Such a powerful weapon of marketing already provided on a silver platter should be used more frequently. Additionally, if planned efficiently it can even be used as a tool for viral marketing!
Are the amazing marketing tools of social media still incomprehensible for you? Are you still wondering how you can get more views? Let me elaborate some of the tips on Using Social Media Outreach to Boost Your Website Traffic.
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Market Your Website With Just Your Social Media
With 3.4 billion active users it can be your primary source of generating more audience through these tips.
1. How Attractive Is Your Profile
Your profile is the first thing that the viewers will notice once they see your website advertisement in social media. SEO optimization is definitely required but people get attracted with what they see. If your website is aesthetically pleasing then your social media profile should match the same quality.
Your Social media shouldn’t juṣt include beautiful pictures and graphics but also be optimized with links that can increase your viewership.
2. Engagement Is The Key
Social media has a two way communication system which is a marketing advantage that will surpass all other platforms. We all know that feedback from our target audiences can make or break our content.
Among all the tips on using social media outreach to boost your website traffic, engagement is the most effective one. While trying to get more traffic you can post questions or go live to interact more with your audience and understand the content they are demanding.
Try to reply to as many queries as possible, especially in the initial launch of your website. Ignoring your audience can create a backlash.
3. Frequent Posts
Traditionally radio jingles were played thrice in an advertisement break to allow listeners to subconsciously register it in their mind. Social media is no different. Although, in no way are we asking you to bombard your audience with posts with such density that they get irritated.
However, a certain balance should be created. Posts should be done when the internet traffic is the highest, which is generally from morning to evening.
Don’t frustrate your audience but at the same time don’t let them forget about you!
4. Social Media Is Not Your Website
Yes it should also be aesthetically pleasing but don’t make your social media identical to your website. You should understand the difference. Your website is for people to read and comprehend the content but they have already clicked on it.
However, while advertising it on social media you should be familiar with human behaviour. With everything now in our fingertips, our attention span has depleted. With millions scrolling, you don’t want huge writings that would probably skip over.
Rather a meme that can get viral is more of an efficient social media outreach tactic. Don’t be afraid to be informal! However, your content shouldn’t be unreadable or downright incorrect. Use Grammarly to check for any casual mistakes before posting it.
5. Master Instagram
Instagram is not just a platform to post pictures. It has innovative tools to interact and attract. With the write hashtags and tags, your SEO plugin game will be on top.
Post HD pictures as this tends to attract people more visually.
There are several alluring tools even in the twenty four hour story feature. Use clip arts, tags, polls and emojis. These are ways to increase audiences to your profile and then eventually to your website.
6. Guest Blogging
Although one of the tips on using social media outreach to boost your website traffic is engaging, it is not just engaging with your audience. If you want to make a name as a creator or your business, you have to sit with the same crowd.
Bringing guest bloggers is an excellent way to bring about new traffic to your profile. These discussions behind the scenes humanizes you in front of your audience. Therefore, they relate to you more.
Nowadays people don’t like putting people on a pedestal; they rather relate to someone than worship them.
Social Media As A Blessing And A Curse:
Through all these tips on using Social Media outreach to boost your website we can understand that using social media efficiently can pose to be the greatest weapon of marketing. However, dealing with an audience online is not always easy.
You should consider every social group of people before posting anything funny to advertise your website. With cancel culture brewing hot everywhere, make sure you don’t say anything politically incorrect or backhanded offensive just for the purpose of humour.
In an era of inclusion your posts should possess the quality too.
About Author:
Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated from Stanford University, California, and then started his career in blogging. He contributes to many authority blogs such as Search Engine Magazine, Dream And Travel Blog. He also likes to write in many international magazines and journals.