Anyone who’s done any degree of web surfing is no doubt familiar with the “Contact Us” pages that just about every website features. It’s the page that visitors click onto when they have a question, complaint, or need some kind of assistance. And for most sites, it’s a mundane, straightforward thing that’s necessary in order to maintain some form of communication between the site and visitors.

Smart businesses get more customers via the “Contact Us” page

But how many businesses look at the “Contact Us” page and say “Now, this here is an excellent opportunity to generate leads!”? Probably not as many as should, and considering how businesses are always looking new ways to generate more web customers, overlooking this potentially enormous source of leads is almost criminal. Read on, and see how you too can take advantage of the humble contact page.

Why Using The “Contact Us” Page Makes Sense

When you have people visiting your site, it’s pretty much a passive experience for them. They look over your content, and either move on or delve deeper into the site, checking into whatever goods and services you offer. But at any point during that visit, the user can simply back out without converting into a sale. Maybe they’ll bookmark your site and come back later, and maybe they won’t. Is this something you’d want to leave to chance or someone’s whim?

By bringing in a customer engagement tool such as a live chat, and/or implementing a robust contact page, you stand a better chance of starting up a dialogue with the visitor and therefore have a better chance of a conversion. And the more satisfactory the contact experience, the more likely you’ll get a sale.

It all comes down to the idea of making a visitor happy by making their experience a simple yet pleasant one. That’s why having the proper customer acquisition tools is a must.

An Effective Contact Tool

In the search for a good customer contact tool, you only have to look as far as something like ContactUs.com. They offer a customer acquisition tool that not only facilitates communication between customers and businesses, but also makes it easy for a business to track and manage contacts.

The beauty of the platform is that it takes the drab, uninspired Contact Us page and turns it into a dynamic, customizable page designed to get customers engaged. Designed for small to medium businesses in order to help them compete with the big boys (although it’s also available for larger companies too!), it platform hosts a variety of features, including a Live Chat module, Call Tracking, synching with third party e-mail and database software, and the ability to track and manage contacts.

There are different levels of pricing, depending on how many features you want or need, some of this which would naturally depend on the size and scope of your business, and the pricing level can be added to as your business grows.

Win Those Hearts And Minds!

People appreciate the human touch, and facilitating contact with your business (then of course keeping track of these visitors!) with a platform like this will fulfill that need and ultimately yield more conversions and increased customer loyalty. As this article shows, maintaining strong contact you’re your customers is a boost to your online reputation, which translates into more leads and more sales. Bottom line, don’t overlook the customer-creating potential of the humble Contact Us page.