Summon into mind, link building is not the only way to gain traffic in the Google’s search results and it is a bit hard as well. So, here are the easy wins that will help you increase traffic without building links:

In-depth articles

6% of Google search results consist of ‘In-depth articles’, which does not seem like a huge number. The articles that qualify can see a substantial growth in traffic. If you add few signals to your HTML, your high quality content could meet the eligibility criteria to appear. Here are some markup suggested by Google:

• Schema.org Article markup
• Logo markup
• Google+ Authorship
• First click free – for ‘paywall’ content
• Pagination and canonicalization best practices

Improving user satisfaction

You can improve your Google rankings by improving the onsite experience of your visitors. As we all know that Google’s Panda update punishes the “low-quality” websites.

Focus on the Long Tail keywords

You must not go after already famous keywords, because it can be a difficult task to cope-up with those, if your website is new in the market. So, focus on long-tail and organic keywords; they convert well on your site. Better start writing quality articles on particular keywords which should be user friendly and after that you will have more search traffic.

Drive more traffic through Social Media

If your plan is to increase your online sales, generate leads, build awareness, etc., then Social Media is the only way out, as millions of people are connecting with new people everyday and also exchanges information with each other.

Rich snippets from structured data

Google is uniformly extending the types of rich snippets which is displayed in the search results, which includes songs, events and videos to name a few.

Video optimization

Video snippets catches more search result than any other type of rich snippet, much more when compared to the authorship photos. Video snippets are often easier to display and it does not require to connect with a Google+ account.

Google authorship

Get the right photo and help your click-through rate in the search results. To make a good author photo, there are no rules; but there are certain factors that can be helpful, they are:

• You can use a real face, but no cartoon or company logo or any cartoon.
• You can make the use of high contrast colors.
• You must concentrate on the targeted audience.

Improving site speed

You must improve your site speed, which will definitely improve the visitors’ satisfaction; and also have a direct influence on your search results. Remember, site speed is one of the most important ranking factors.

Smartphone SEO

A good mobile experience is necessary, you must make your site responsive. Means, you have to configure your website properly for SmartPhones as well, which is also a very important factor. If not configured properly and if there exist SmartPhone errors, then it might result in lower mobile rankings.

Expanding your international audience

Try to get potential traffic outside your existing country and/or language. You might get the opportunities for appearing in international search results. It can be a great step, better than staying within your own borders.

Updating fresh content

Freshen up your content on a regular basis. It doesn’t guarantee a boost in ranking, but it definitely helps. Google scores originality in different ways, which includes:

• How often you update your content
• The amount (%) your content changes
• Inception date
• How many new pages you create over time
• Changes to important content vs. unimportant content

In this way, you can increase traffic from Google, apart from building links.

Summing Up

So, if you wish to get more web traffic to your website, without making use of traditional link building. You need to publish high quality content on your website – which is not an easy task, though. But, if you are willing to build up more contacts, then you must spend more time on social networking to achieve what you want. Thus, you must load your website with useful and unique content.

Jyoti is a tech-savvy geek who is currently working at Zealousweb Technologies which is a web design & development company. She loves to share different technical contents as well as love to read these kind of articles of others. You can connect with her on Google Plus.