Over the last ten years, a lot of changes have been seen in the advertising industry. It can be said that we are out of the age of Television spots and printing ads and we have been launched into the age of technology. We now have access to social media, search engines, online videos and websites.
Through the use of the available online tools, it has become easy to connect with customers 24/7 on the internet. According to the statistics, the average U.S adult spends at least 6 hours every day on the web and this statistic does not even cover those with internet based jobs.
The question now becomes, how do you convert these internet users into paying customers? How do online marketing platforms such as IIAS – International Internet Advertising Services Inc use their expertise to help you reach your target market?
At this point it is pretty clear that that being successful at online marketing is not an easy task. This is the reason why there is an emerging industry in the online marketing world. There is a high possibility that you have come across various ‘experts’ with offers that claim to help you gain high visibility and penetrate the market. Keep reading to learn more.
What is online marketing?
Online marketing involves a set of tools and methods used for the process of promoting products and services via the internet. It includes a wide range of elements relevant to online advertising compared to the traditional process. It involves the use of the extra tools and mechanisms available for use on the internet.
There are a lot of benefits that can be gotten from using this method, they include: lower expenses, better customer service, competitive advantage, and many more. It is also known as web, internet, and digital marketing.
It also has several aspects such as search engine optimization (SEO), social media marketing (SMM), pay-per-click advertising (PPC), as well as search engine marketing (SEM). You can check here https://www.investopedia.com/terms/d/digital-marketing.asp to know more about digital marketing.
Advantages of Online Marketing
There are numerous advantages to using internet marketing, here are some of them:
Convenience and flexibility
Because of how easily accessible information is on the internet, potential customers are able to do research and makes purchases at their convenience. This is an advantage that businesses and institutions can use to reach their target audience.
Business blogs and websites allow their customers as well as prospect to do their own research, obtain feedback and reviews all from the comfort of their home. This will ease the bonding process between your product and customer thereby fostering loyalty.
Analytics
This is one of the most interesting parts about using online marketing. Businesses have access to statistical result beneficial to their growth. The best part is that you have access to this result without having to pay any extra cost.
A lot of advertising tools own their respective analytics platforms where important data can be properly organized and observed. This goes a long way in facilitating intelligence efforts and data based decision making. You can watch this video to learn more about the importance of analytics in digital marketing.
Cost
Unlike in online advertising, a large audience can only be reached at a fraction that greatly depends on the traditional advertising budget which also requires appealing ads to attract potential customers. A lot of advertising platforms gives a chance for scalable ads with various levels of reach limited to your budget.
There is a lot of downside to this method especially in terms of cost effectiveness. Therefore, instead of spending a huge amount on advertising, smaller companies have access to increase their reach at a much smaller amount.
Multiple options
Some examples of advertising tools include email marketing, Pay-per-click advertising, social media advertising, local search generation and interstitial ads and banners. The application of any of these tools greatly depends on the client’s needs. Therefore, digital marketing agencies would usually offer their services which includes all the various online advertising channels based on their individual client’s needs.
Demographic targeting
Unlike the traditional mode of advertising, customers can be targeted demographically in a much more effective way. In addition to increase in analytical potential as explained above, companies can also improve their targeting, gain better understanding of their customer base and modify their offers to appeal to that demography.
The major downside to online advertising is that there is no tangibility. This means that potential customers will not be able to physically try on or try out the item they wish to purchase especially when it comes to physical products. To make up for this, having a great return policy is the best way to do that. You can also read up articles explaining return policies for more information.
Wrap Up
A great number of the world’s population has access to the internet. However, this constantly changing connectivity is continuously causing shifts globally. There are changes in strategic thinking and positioning as well as various industries and sectors.
As time passes, new technological tools keep emerging and revolutionizing our lives. This further deepens our dependence on the internet. This is mostly because of the impressive amount of convenience it affords individuals as they access information.
About three decades ago, it would be inconceivable to picture our current state of on-demand-everything, instant access to communication, and ability to conduct business in real time irrespective of time and distance.
However, even with the access we have to these modern conveniences, where tasks such as getting a cab, ordering food, and making purchases from far distances can be done instantly and efficiently, many are left in the dark.
Although this is true, statistics has also shown that a lot of individuals are dependent on technology in their daily lives. This means that businesses and organizations have ease of access to both customers as well as necessary tools such as analytics for their growth and development.