Magento is one open source application used of e-commerce sites. This was introduces to the arena of web designing in the year 2008. This Content Management System is based on MySQL and PHP for hosting services. Magento is known to provide flexibility to the merchants that help them to control the content, functionality and look of the site. The intuitive interface of the software helps in search engine optimization, catalogue managements and also marketing. The software helps the merchant to tailor sites that are unique and suffices the need of their websites. Designs utilizing this software are scalable and are provided support to the e-commerce sites.
Understands customer behavior
The success of any e-store is decided by the look of the same as the site proves to be the point of contact between the customers and the website. A good design makes this online store stand apart from the others in the league and also enhances the credibility of the site. With Magento, the designers can create customized websites for the businesses and provide reliable solutions to designing. It helps in integrating analytic tools of the search engines, to understand the behavior pattern of the users and seek reports regarding the use of shopping carts, coupons and the products that are purchased the most.
SEO friendly stores
The software also helps in integrating the e-Commerce site with the search engine. These stores are friendly to search engines and there are options of rewritable URLs, automatic generation of sitemaps and also meta-information of different products that are displayed. The site management of this software is also another exemplary feature as the administrators can easily manage the store. Unlike the other e-commerce sites, different platforms can be managed with the help of a single admin panel. This system also permits permission in different levels and you can even integrate a third-party app in it.
Better user experience
An important aspect of Magento is that it offers the web designers a host of features that are also referred as the off-the-shelf ones. The sites are built from scratch and the software takes into consideration the different products that any retailer needs for the website. An important attribute of this open source software is to organize different products and this is also integral for any e-commerce site, for better user experience. The software also helps the designers to create consumer experiences across different platforms and browser. Be it designing for the mobile or for the desktops Magento provides a rich experience to the customers.
Aids responsive web designing
With the rise in the user opting for portable devices to browse the e-commerce sites, there has been a rise in websites being designed responsively. Designers now utilize Magento for creating responsive websites. The responsive themes of Magento can be of utmost help in this regard. Flexible layouts for designs and images that can adjust according to the size of the device are two important factors of responsive web designing. The operating system of the device, resolution of the screen is two important factors that are considered in RWD and Magento themes for web designing complies with these factors.
Adds fun to shopping
With these Magento themes, the users can get ultimate fun of shopping. The images that are displayed in the site are as per the device through which they are viewing on the device. Thu, browsing these sites across different devices is easy for the users. The websites that use these themes it is easy for them to reach out different users across the world. So irrespective of the use of the device, the users can view the website seamlessly. Owing to these reasons there has been an extensive use of Magento and responsive themes among the designers worldwide.
Author Bio:
Adams Kutcher is an owner of an e-commerce site and while designing the same, the web designers have utilized Magento for the same. During the marketing internships NYC he had learned various tricks to make the web presence of his site prominent.