These last few years have seen a major transformation to the way people use and consume technology. Wearable tech, cloud computing, and mobile apps have gone from emerging industries to household names, making the average consumer more tech-savvy than ever before—and making the competition much fiercer as a result. Many have predictedthat 2015 will be the year of the consumer. As customers continue to drive the economy of what sells, what works, and what gets left behind, big businesses that want to survive need to adapt new technological innovations faster than ever to accommodate their sophisticated and discerning demographics.

In particular, any organization that wants to grow into the next decade needs to investin mobile applications. A streamlined, quality mobile app will communicate your brand to your customers, widen your customer base, provide a great and easy-to-use service, and make a clear statement that you are a company to be reckoned with. But making a great app means searching for and working with the very best developers.

An experienced mobile app development company will employ a team of project managers, business analysts, visual artists, and specialists with extensive experience working with iOS, Android, Windows, Blackberry, and Kindle operating systems; these experts collaborate with clients to create fully customized applications that can attract new customers and gather valuable information about consumer behavior. Fully integrated companies can handle every stage of the app’s development, from brainstorming to concept, fromfirst draft to market-ready application. As a result, getting the sleekest, most intuitive, most effective, and most professional-looking app means working with the best in the business — free online app builders or companies boasting a quick turn-around make third-rate products that have nowhere near the same appeal.

Having a personalized relationship with anapp developer means all the difference between success and failure in this cutthroat new world. It’s imperative to find a studio that will field any and all questions, concerns, and suggestions at every stage of the process to keep your company’s brand, narrative, and design concept spot on. Having a solid relationship with the design force will be critical when next-level apps are now based on complex analytic data and years of market research. You want a company that will respond to your concerns, deliver a product that properly reflects your organization, product, and service, and offers up innovative and surprising ideas that will reassure you that you’ve made the right decision.It’s also very important that they also handle the testing stage to ensure the results meet client expectations and the app performs as it should.

The average business owner or tech department head does not possess the knowledge to build an app suitable for 2015 and beyond, especially one for a major company with millions of potential users. Big brands must swim in a sea of competitive forces with the budgets and foresight to invest in dazzling and error-free applications. Therefore, it’s imperative to hire the right mobile app development company. While there are many options, few companies truly rise above the competition. Tim Hortons recently entered the American market, and also won awards for their TimmyMe mobile wallet application. This award-winning app was produced by Clearbridge Mobile (www.clearbridgemobile.com), and they are a terrific example of the type of company you want to work with. You wouldn’t trust your company’s website, publicity, or advertising to an amateur, so make the same choice when creating an app, and only hire the most professional studios to help you embrace all the technological innovations of the age.