There is a wide variety of ways how you can promote your business, both online and offline. One approach that is becoming increasingly popular is organizing webinars. While webinars were on the rise even before 2020, the global pandemic really solidified their importance as they allowed us to attend meetings, conferences, and lectures without leaving our homes.
In terms of business, webinars provide companies with a great way to engage and inform their audience as well as increase brand awareness and establish their authority in the field. No matter if you have not yet started organizing webinars or if you’re looking for some tips that will help you take your webinars to the next level, you came to the right place. Listed below are six things you need to keep in mind if you want to organize a good webinar.
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Do some research
In order for your webinar to be successful, you have to put in some time and effort into research. First of all, check out what your competition and other businesses are using webinars for. Seeing how they approach it, organize it, choose their topics, and what elements are well-received can put you on the right path to success.
Decide on a clear topic
A big part of making a quality webinar is choosing the right topic. While you can discuss with your staff the topic to see what you have to offer, you should also consult your audience as the point of this is providing them with something they require. So, create a survey on your social media profiles and see what the majority of your audience would like you to talk about. You can either give them a few options to choose from or let them write in anything they like and go through their suggestions. Seeing as how you might get many different topics, talk about the most asked for and keep the rest in mind for your next webinar. Don’t feel the need to squeeze everything into one session as then you will not have enough time for what the main topic is. Keep it clear and focused to avoid overwhelming your viewers.
Pick the right time
When it comes to planning your webinar, keep in mind that you should not just put it together at the last minute. Instead, give yourself at least a month during which you can properly organize everything as you will not only have to set up your equipment but you will also have to do some promoting and allow people enough time to put you in their schedule. You want to choose a day and time when people can actually tune in, so consider a weekday, somewhere in the mid-afternoon. Moreover, when it comes to the length, you should aim for somewhere between 30 and 60 minutes, depending on how wide-reaching your topic is.
Engage your audience from the get-go
Engaging your audience from the very beginning is a good approach. Therefore, as soon as you announce your webinar, you should create a landing page for it where you will offer various resources, from a description and topics to possibly some handouts that they can use to keep up. Then, you also want to make the webinar interactive and allow your viewers to participate. So, look for a web conferencing platform that will make screen-sharing, digital whiteboard collaboration, and file-sharing easy. What is more, you can also ask your audience questions and create quizzes, as that will not only help them be seen but also provide you with useful feedback.
Make it easy to watch back
Something else you should think about adding to your webinar is the possibility of watching it at a later date. For example, some people might really want to hear what you have to say but might simply not be available at that specific time. If you allow replays, you can gain a whole new audience. Furthermore, make sharing easy, as many professionals might forward your webinar to their colleagues. If you’ve created quality content, you might even go viral and establish yourself as an authority in your field.
Don’t forget to promote your webinar
Finally, with all the effort you’ve put into organizing your webinar, it’d be a shame if it doesn’t get the necessary coverage and attendance because you’ve failed to properly promote it. With that in mind, make sure you post about it on your website and social media profiles. Moreover, make a blog post about the webinar and everything viewers can expect and write for other blogs as well. Send your customer base emails with invites and ask your partners and customers to spread the word. Finally, you can also use industry forums to promote your webinar.
If you plan on organizing a webinar in the near future, it’s essential that you understand the importance of proper research and planning. In addition, you should promote it and find ways to keep your audience interested. Keeping the above-listed tips in mind should help you create an outstanding webinar.