We all love Pinterest, all 416 million of us, and we often find ourselves scrolling through the app to find inspiration or indulge in the visually appealing content it has to offer.

The indulgence is uncanny, but Pinterest’s dwell time never stops increasing. To add to that, the all-new Pinterest buyable pins have allowed users to buy the products tagged with the shoppable pins.

Yes, you heard us right! You can now make purchases on Pinterest. That too, without having to leave the app. Cool right?

Keep reading the blog to know more.

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What Are Pinterest Buyable Pins?

Pinterest buyable pins or Pinterest shoppable pins are Pinterest posts that come with a feature that lets the user make a direct purchase from the pins.

It allows brands to tag buyable products on their Pinterest pins. The users can then purchase these products by staying within Pinterest.

The best part about this feature is that it is user-friendly and only takes a few easy steps to reach the purchase page with quick payment.

It has become a one-stop solution for consumers who are tired of going through lengthy buying journeys with eCommerce stores that are not even mobile-friendly and have an overwhelming purchase procedure.

So what are the benefits of Pinterest buyable pins for businesses? Keep reading to find out.

Benefits Of Pinterest Buyable Pins

Reach New Customers With Easy Product Discovery

It is an undeniable fact that people love scrolling on Pinterest, and they also love to explore new things to take inspiration. When you post product pins and make them shoppable, the users come across them and they get encouraged to buy.

Don’t forget to use specific hashtags and keywords so that users can find you easily when they look for something similar to your product.

Users find it fascinating that along with getting inspired, they also get to make purchases with you they instantly get hooked. Not just that, when they experience seamless shopping, they become your constant buyers.

Influencer Marketing Opportunities

Influencers dominate social media, and most of the users’ buying decisions are influenced by these content creators. You can post influencers’ pictures using your product as shoppable pins.

Users will get hooked from the very first moment when they’ll see their favourite influencers posing for you. It will help you boost your sales.

One thing to keep in mind is that you must do a background check on the influencers you choose to promote your products. Choose influencers who have an audience similar to your target audience to get better ROI.

User-friendly features

Pinterest has always been the perfect mobile app that shows the best results right on the tip of the users’ thumbs. Pinterest buyable pins work as an add-on feature to Pinterest that taps into users’ Pinterest behaviour without forging their everyday activity.

Unlike an eCommerce store that requires the user to follow endless procedures, Pinterest buyable pins have arrived as the perfect user-friendly solution.

Users no longer have to go through the lengthy contact and address details page given by each eCommerce store. They can put their basic details on Pinterest once, and then they are all set to make purchases from their preferred brands with a seamless purchase journey.

Shop The Look Feature

The most promising benefit of Pinterest buyable pins is that you can add more than one product in one Pin. Brands often create a hypothetical setup for their products to inspire users to know how to use them. These pictures are known as the “Shop the Look”.

If you are a clothing brand, then you can make a model pose for yourself by wearing your brand’s bottom, top, shoes, and other wearable items you sell. Post the pictures and tag all the visible products, and it will be a win-win situation for you.

You don’t have to create a new pin for each product, and the users get encouraged to buy when they see a use case of your product, creating better sales opportunities for you.

Maximum User-Generated Content Benefits

We all know how powerful user-generated content has become. Consumers invest online only when they have a reliable review or a real-life experience from their peer consumers.

You can take that a step above by posting the UGC for your brand on Pinterest and tag them as buyable pins.

When you do so, you eliminate the brainstorming your target audience goes through into deciding whether they should trust your brand or not, making easy purchase decisions.

Conclusion

We come to the end of this blog where you got to know about the revolutionary Pinterest buyable pins that have brought social shopping to a broader spectrum where more brands are trying it out.

With the benefits we just enlisted above, there is no reason why you should stay away from it. So, it’s time to get set going and improve your target audience’s social shopping experience.