Social media is the best way to get your press release noticed. However, it isn’t as simple as creating a post on your business’s page and then waiting for traffic to come. In the age of social media, you must take an active approach and understand your audience to the get the attention you want. So, here are some tips on getting your press release noticed.
Ask People to Share Your Press Release
The simplest and most important thing you can do to get your press release noticed is to ask people to share it on social media. People are much more likely to share your press release when asked. The goal of your press release is to gain as much publicity as possible, and that means appearing on a variety of social media feeds. This can only be done by getting people to share your press release.
Have a Good Reason for Your Press Release
Press releases are a great way to get the attention of the public, but you want to make sure they are relevant and useful to gain the kind of publicity you want. You’d rather have people raving about your new products and services instead of rolling their eyes that you’ve released yet another press release that is untimely and unimportant. Don’t fall victim to the press release fails of your business peers. Create press releases when you have new products that are different than products you’ve had before and when you undergo significant changes. Don’t create press releases when you get new employees and other daily occurrences in your business — people will stop paying attention.
Plan the Timing of Your Press Release
There is a whole science behind the best time to post a press release. For instance, people check their email and social media more on Monday and Tuesday than over the weekend. Therefore, if you post a press release on social media on a Friday night, it won’t be in people’s social feeds when they check on Monday. The best time to post a press release is at the beginning of the week. This is when people are the most productive and spend the most time on their computer.
Put Your Press Release in All the Right Places
In addition to timing, you also need to put your press release in all the right places for it to get any attention. Social media is a must, but you should also reach out to publications across the Internet for your press release to gain the most attention. However, make sure that you only contact places that care about your press release, or you’ll be wasting your time. For instance, it doesn’t make sense to contact a business magazine about your new line of baby clothes. Instead, target publications for moms.
Social media can help your press release gain attention, which means more customers for your business. It’s an important tool for marketing, but you must be proactive. People only share relevant, timely, and important press releases on social media. Make sure yours is interesting and something people want to read; then you’ll see success.