After you’ve produced something like a whiteboard animation video, the next step is to promote it. After all, the entire point of the video is to get more business to your site. If you just spend all your effort on making the video without any left over for promotion, then it won’t be as useful as it could be. Here are a few ways to really get the word out.
YouTube
If you already have a YouTube account, then posting the video to YouTube is a good way to get it into the hands of people who can really share it around. Of course, it’s important to make sure you have an active YouTube presence to begin with in order for this to really work. The more subscribers you already have, the better off you’ll be in terms of exposure so it definitely takes some preparation ahead of time for maximum effectiveness.
SEO
Search engine optimization is also a great way to make sure you get maximum exposure. After all, this is likely how a lot of people on the Internet will be finding your video in the first place. This will start with researching keywords that are the best in your demographic. You should then use this keyword in your video file name, in the title of your video, in the description of the video, in the tags you use on sites like YouTube and even in the closed captions.
Keywords
Specifically it can help to just try out a few different keywords in YouTube searches to see just how many other videos come up for that particular keyword. It’s better if it’s a keyword people might actually search, but if the keyword is also something that doesn’t have a lot of other competition. If there are only a few other videos for that keyword, this is ideal. But if the quality of videos is something that you can beat for that keyword, this is also good.
It’s also a good idea to use existing social media contacts you have, such as on Twitter. This site has often been used to promote videos, especially since the messages are so short. It’s practically designed for people with short attention spans, just like short videos, so you have a great tool here to get the word out about your video in order to promote your business.
Other Video Sites
YouTube isn’t the only game in town, you can also upload to sites like Metacafe. The site focuses more on premium videos, and you can upload videos there completely for free, although the audience share is smaller. Another site you can try out is Vimeo. This is one of the best sites for uploading videos out there besides YouTube. There are 3 million people on Vimeo, and the site has 16,000 uploads every single day. Additionally, you can try other sites like Dailymotion, which gets over one hundred million people visiting it on a daily basis. On a world wide scale, this site is the second biggest after YouTube and you can get a huge number of visitors coming to your video here.
Overall, the important thing is to make sure you visit a site like infographicworld.com or any of the other similar sites out there to make sure you have the best tools for producing really quality whiteboard animations. After all, no matter how much promotion you do, if your video doesn’t stand out ahead of all of the others than it may not actually help all that much. This is an important part of your long term success.