Search engine marketing or SEM refers to those advertisements that appear usually at the top or on the right side of search engine results page. They’re usually labeled as ‘sponsored links’ or something along those lines. The SEM process is also known as ‘Pay Per Click’ (PPC) advertising as you pay for every time someone clicks on your advertising link, and not for simply displaying the ad.
How SEM Works?
SEM is basically paid advertising in search engines, where you ‘Pay Per Click’. It is text advertising that appears on search result page when certain keywords are searched for. When you search for certain keywords, the PPC advertisements that have bid on those keywords are displayed, and if you click on a text advertisement you are taken to the advertiser’s website. Due to that click, the advertiser’s account is charged by the search engine’s advertising partner.
Benefits
1. Instant Results – SEM is the combination of Pay Per Click and SEO strategies, rendering it appropriate for the internet marketers to obtain instant outcomes.
2. Immediate Access to Targeted Market – SEM gives complete access to the potential customers, a possibility to level strategies and adhere to them assertively.
3. Increased Sales – The paid advertisements in SEM are recognized to generate much more website visitors to the web page, which transform into more customers and better revenue.
There are a plenty of ways to carry out search engine marketing , but the following three are the most common strategies used:
Methods
Keyword Research
Keyword Research is the first thing you need to deal with, as it lays the foundation of your SEM campaign. You should include some good and relevant keywords on your site, as finding the right keywords also helps your SEO efforts. There are plenty of keyword research tools such as Google keyword research tool, wordtracker, wordstream and many more. Some tools are free while others charge you to get advanced results.
Pay Per Click (PPC) Advertising
PPC is very vital for successful search engine marketing. In order to lure your target audience towards your site, it’s the most significant advertising technique as it provides you with options, allowing you to display your ads and is reliable for paid marketing, as well.
Video Marketing
Video marketing is yet another SEM strategy which apart from being popular is quite effective. Nowadays, people love to watch clips and videos related to their interests, more than reading about them, especially when they’re in a hurry. Therefore, you must produce short videos about your products and post it on your page, to draw more visitors. Youtube happens to be the most successful in video marketing and it also requires you to choose your keywords properly.
Suhail is an expert in SEO, SEM and SMM. He has good understanding of white hat SEO strategies and writes regularly on different areas of internet marketing.
Search Engine Marketing - Most Popular Benefits and Methods Revealed,
arvind
Jan 04. 2014
The search Engine optimization (SEO). i implement the tips real benefit tips .
thanks for sharing us
arvind
TechCrates
Jan 05. 2014
Thanks Arvind 🙂
poyraz
Jan 09. 2014
it is very important to find the right keyword for people’s questions.
Thanks for sharing
Commander
Jan 13. 2014
Very informative post. I tend to get a higher click through rate (CTR) on google’s content network, using low competition keywords, as oppose to search network.
Commander
Meridith
Jan 13. 2014
I’d rather do PPC advertising than the kind where you get paid only if the person buys the product. And as for the video marketing, I’m only a fan if they’re like the ones FB is going to be implementing where the sound only plays if the person clicks on the ad. It would be overwhelming and annoying to have too many video ads with sound.
David
Jan 16. 2014
Hi,
It’s a great post, PPC can be a money-track. PPC is definitely the most obvious method of paid advertising, and probably the easiest to earn money. Thank you for your informative post.
Eskisehir
Mar 03. 2014
Thanks for this nice article, video marketin will be the most used option i think.
Marina
Mar 14. 2014
I think you must have the best keywords to your site to have more viewers. And also having a very interesting video clip for your site. And apply the best SEO strategy.
Esperanza
Apr 09. 2014
Right here is the perfect webpage for everyone who hopes to find out about this topic.
You understand a whole lot its almost tough to argue with you (not that I really will need to…HaHa).
You definitely put a fresh spin on a topic that has been discussed for
a long time. Excellent stuff, just great!
Hafeez
Apr 12. 2014
Nice sharing about SEM. As there is a new update in every two or three months to it is necessary for every online business to do SEM. but always remember SEO comes first 🙂
Heather
May 27. 2014
Hi their! thank you for this informative blog. by the way If you want more revenues, switch from your old traditional marketing to search engine marketing (SEM) strategy.