The age of technology will only improve by the year. It’s important to use all the available help you can to increase your exposure to the world. You shouldn’t settle for mediocrity. It just takes the knowledge on how to improve. Your site is out there, and backlinking is great method to help you increase your odds of being found in more places. Here is a short guide to build up your backlinks.

Fix Technical Errors

There’s nothing more demoralizing than realizing you made technical errors on something you’re quite proud of. Mistakes happen though, but it’s your responsibility to make sure to correct these to help build better backlinks.

Technical errors hurt the users experience accessing your content. This hurt extends to search engines like Google, that will limit the amount of traffic reaching your site. It’s important not to speed through this process and take the extra time to solidify the tech.

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Nathan Gotch, of GOTCH SEO, includes these errors to look for and correct:

• Mobile Friendliness
• Speed of Site Loading
• Duplicated Content
• 302 Directs
• 404 Errors
• Coronial Errors
• Duplicated META data
• Incorrect uses of Directives (no index, no follow, etc.)

Include Valuable Content

The most important aspect of any site is its content. It’s the main reason users visit your site to begin with. That’s why the quality of content should always be high and well thought out.

There’s no room for content that’s garbage, or irrelevant. It’s make or break. You should have care for all content you publish. Otherwise you will fail before you even have a chance to succeed.

Intelligent Anchor Text

If you’re reckless with this step, it will hurt you severely.

Having poor anchoring text will prevent your site from rankings. That means, lack of exposure and a steeper climb. Keep in mind, you can and will be penalized for any aggressive anchor texts. Search engines take it seriously and I stress the importance of being intelligent with your choices.

A good tip to follow is making sure a good majority of your text has naked link anchors, or is branded. Branded anchors are using the exact keywords of your own brand, like your site. While naked link anchors, are your sites URL link.

Try keeping your exact anchor text at or below 1%.

Backlinks Should Be in Clean Neighborhoods

The goal with your backlinks is to manage them like a neighborhood. You are trying to keep them in good, clean company of relevant content. The worst thing you can do is have your backlinks attached to garbage company.

Sites that mention “gabling” or “sexual content”, are not the company you want your site to be linked with. You want them to be surrounded by high quality, beneficial sites. Focus on securing backlinks from sites that have an extremely high standard, and content worthy to be considered with yours.

Nathan Gotch of GOTCH SEO, also suggests asking yourself these questions:

• What are they looking at?
• Are the outbound links relevant?
• Are the abound links going to respected, trusted sites?

Better Backlinks by Featuring Others

You can gain a whole lot more exposure accompanied by quality backlinks, by working with other bloggers and featuring them on your site. Although, make sure you feature bloggers with good visibility and solid rakings.

Try using company sites like, linkprocessor.com, easy to use service that can improve the strength and quality of your backlinks. Good backlinks within a community of similar features can help power your way to better ranks. It’s key to have great relationships with other bloggers. Try doing things like interviewing them on your site. Typically, most bloggers will create links back to previous posts featuring your content. Creating good exposure for both parties.

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Build A Positive Community

The use of a community is one of the most effective SEO backlinking strategies you will come across. Even the power of social media can rocket your blog with attention as proof that you are the real deal. As part of being in an active community, you all will link to each other’s content in your blog posts. This creates great exposure for both of you. Especially if, as it should, both sites have high quality content that is relevant.

Be careful though. Just because they’re in your community does not mean you are required to help them. If the quality or relatable content is not up to par in comparison, there is nothing wrong with not using links. This makes it important that you should not do this very often. Occasionally should be plenty enough. Keeping your site high in the sky of rankings, is a lot better than treading water. Building better backlinks nowadays is easy and cheap. This information can help guide you to more effective in your backlinking this year and beyond.