The key factors of Search engine optimization process play an important role in your online business and even for web bloggers around the world. This article will highlight these seo factors and discuss this topic in details, so take your seat and be relaxed, because it’s going to be a long journey.
Many blog owners become discouraged and tired of putting personal effort into the high quality content generation, but still do not get revenue for their daily hard work. They just have to keep patience because success doesn’t come in one day, it takes time instead. So lets discuss it factor by factor in the following.
Keywords
Keywords play a major role how search engine see your website content. Believe me, it is important how you define and structure your meta tags. Define H1, H2, H3 tags in your all posts to create a clear readable article structure that is valuable for readers and easily crawlable by search engines like Google.
It’s also good to take some time while deciding your content’s headline, but remember always to keep you readers happy. If they are happy with your valuable posts, then you will be surely happy as well for their daily community feedback. The reason, I am saying this here is, because many people generate content including the keywords and spoil the meaning of the content by adding irrelevant words to it.
-
Use Google keyword tool for finding most popular keywords
-
Use meta tag strictly for your every post
-
Use H1,H2,H3 tags as directed by google webmaster tools
Videos are important
Now a days, Search Engines are becoming more and more video content friendly. The simple reason is that not everybody likes to read long article content, but to find the answer to a certain question quickly by watching a tutorial video. YouTube is getting more powerful day by day and the popularity of most video tutorial sites. Good practice is to:
- Make a Youtube profile and upload a video related to your content
- Add description using keywords related to your content
- Add place it inside your posts
Reduce Threat of Google Algorithms
There is a way to do this by hard work, what Google wants is you to do some real valuable research work before publishing. See, it’s very easy to start a website these days but creating a successful website out of this competition is very hard. From 2012 to 2013 search algorithms changed all over the web, your lovable Panda and Penguin (next update is expected on 5 oct 2013). Panda’s algorithm changes have the following impacts to seo:
- Panda ensures the quality of web content, means: with poor content, you cannot be a successful publisher at all. Panda recognizes the copied and short content and penalizes those domains including them into Google’s blacklisted domains list.
- Penguin ensures that the famous and easiest method to fool search engines are utilized in a right manner. Page rank depends upon how many domains are referring your website and how many backlinks you have from high Google pagerank sites. Many services along the web offer dofollow links for free, but make irrelevant links. Saying for example anchor text is showing text books and targeting to money making website is wrong. The anchor should always show the relevant text to the human user. Furthermore, the speed with which users create links shows the algorithms that these links are made by human or computer programs.
Reading suggestion: Is SEO Dead? – Google Updates And Their Impact On The Industry
Become Old
Older websites get more respect than newer ones, see if your domain is old, then you will be treated with more respect, because authority rank and age of a domain do matter in online business. This is the same reason, why google adsense has a rule for few asian countries that they can’t apply for adsense account until there domain is atleast 6 months old.
Make Dofollow links in comments while making backlinks
Always respect the blog which you are commenting on. If the blog owner grandes permission to add an html in the comment section, then you can participate with best intentions to help users with your comment and include a relevant dofollow link. Search Engines will crawl the comment section and will give link juice to your website. Attention: The link juice value is divided by the amount of external links of a page.
Where is Link juice important?
The link juice strategy is unique to Google’s search engine and also decreases the timespan, that Google needs to index new website pages and article posts. Today, Google is the most important search engine giant, that handles nearly 85% of daily user search queries. The speed of how fast Google crawles new content is simply amazing and technically complex from hardware and software view.
Social Marketting
Every company or website now a days create their presence as a page on social media platforms, why? Because almost 80% of the internet users open there social networking account as soon as they sit in front of their computer or opens it through their mobiles, the most your articles getting shared the more you will get popular, and SEO works here. Google will see how much you are contributing to the society for there well being and it will consider you as a good publisher.
Reading suggestion: Using SEO and Social Media to Expand Your Business into new Markets
Make Guest Posts
It is always beneficial to make other people recognize yourself as a good writer, by posting high quality content on a famous blog. This also gives link juice by placing the anchor text in between to your blog with a relevant text. Otherwise, you will be blacklisted by google and the owner of that blog will help you to earn some respect as an author by giving you a credit as writer of that post The traffic of that blog will surely come ot your blog soon to read further valuable posts.
Don’t make Invisible text and Doorway pages
The invisible text practice is placing keywords in your content with setting font color white on white background mans completely invisible. It’s a completely wrong way to fool search engines, but new algorithms will detect it and blacklist your site, so don’t ever do it. Doorway is another way of fooling the search engine by making false pages by software using keywords. They will redirect to your site – it’s again a wrong method, because you are ruining the search engine’s capability to search relevant pages and you are making reader to fools. Fortunately, Google’s Penguin is here to detect such frauds.
Declare your Authorship to Google
If you want to be recognized as an author of your website, just make an effort to declare an authorship with google. You can do it directly within your Google+ account, steps are given on google webmaster tools page (edit account – edit contributor – add your author link to posts).
Don’t make your readers angry by making false linking inside your content
Many people ruin the value of their content by putting dofollow anchor text on the wrong words. They will be panelized by Penguin algorithms, because Penguin is all about that. When ever, where ever you are giving the link to another site or your site make it recognizable by naked eyes by simply placing some relevant information and keywords near it , as I am the writer of the blog named as Technology Eater.