Establishing a social media presence is extremely easy for a business yet it can be nerve-wracking and overwhelming for a brand to stay ahead of the social media marketing edge. Marketers are aware of the fact that social media plays a huge role in promoting a brand and reaching out to target audiences. However, simply posting content on different social media sites is not an effective way to yield the desired results.

Growing a social media following involves more than sharing overly promotional content. It involves creating a strong connection with your audience and mastering the art of posting relevant and compelling content- not to mention addressing negative feedback and reaching out to the right audience at the right time.

With limited time and so many things to consider, you may find it challenging to boost your brand exposure. In this article, we have put together some simple, easy-to-do social media hacks that can boost your marketing efforts, in turn, leading to increased visibility and revenue of your brand.

1. Help your brand get exposure by reaching out to social media influencers

If you have just started working on social media strategies, one of the most effective hacks to increase your brand visibility is to reach out to influencer as they already have a visible presence on social media. To do so, make sure you look for micro-influencers. When you reach out to influencers, you are likely to get your message across. Needless to say, it is one effective way to reach your target audience, that too in real-time.

2. Post memes

If you actively use social media sites, you must have been exposed to countless memes. In order to spread your content across the internet like wildfire, make sure you post a meme for every occasion. Memes, being humorous in nature, are likely to take over the internet.

Posting entertaining and shareable memes on your business page is a surefire way to keep your audience engaged and entertained. If you want your brand to gain credit for the meme, don’t forget to put the name of your brand in the bottom corner of the meme. However, it can be difficult for you to come up with a new meme every time, so what you can do is share pre-existing memes.

3. Schedule Instagram posts

Nothing can be a more effective way to increase your brand visibility than Instagram. But what you need to keep in mind is the fact that coming up with a unique caption and editing photos can be time-consuming and challenging at times. The best way to deal with the challenge is to write and edit captions all at once. When you do so, you are likely to come up with unique ideas more quickly.

Once you are done with editing photos and writing captions, you can use platforms like Hootsuite and Schedugram to schedule your Instagram posts in advance. These apps have turned out to be effective social media hacks. Before scheduling posts, ensure you browse through cox deals to opt for a stable internet connection. Once connected to seamless internet, this marketing endeavor will become a whole lot easier for you.

4. Create optimized versions of the same image in one go

You must already know that the image size of every social media platform is different, so it can be cumbersome to post images with the same size across different platforms. But there is no need to worry because this is where Canva steps in! With the help of Canva, you can create optimized versions of the same image for different platforms that too with a few mouse clicks! All you have to do is choose the image size you want and click ‘Resize’, and there you have them ready to use, opened up in different tabs.

5. Solve some of the common customer problems with Chatbot

Engaging with your target audience on social media is possible through phenomenal customer service. Having a person available all day to satisfy all the queries of your customers can be so challenging and time-consuming. But, the good news is, there is a great hack for it. By using Chatbots for your Facebook and Twitter accounts, you can program them to solve some of the minor issues faced by your consumers.

6. Your entire focus should be on quality, not quantity

If you are an active user of social media, then you already know no one likes to read posts that are way too long. Therefore, focus on creating unique content rather than content that would not add any value to the readers. What you can do is share content that inspires your audience to share and comment. Also, make sure you have clear goals in mind when you are creating content.