As social networking becomes more and more popular among adults, its appropriate use in the workplace raises questions not only about ethics and how conflicts stemming from its use can occur, but also the benefits of using such social networking sites as Facebook and LinkedIn to create strong working relationships between supervisors and subordinates.

It has become common for bosses to add their employees as “friends” or “contacts” on various social networking sites. This seemingly innocent gesture of friendship and camaraderie can be pleasant and productive, and it can also come with unexpected repercussions if careful, thoughtful planning is not executed.

Benefits of Social Networking Among Supervisors and Subordinates

As a supervisor allows for some jovial interaction while managing her staff, she can also allow for such interchange online using social networking. This type of communication allows the employees to view their supervisor as more human. Introducing a personal touch into a management style is proven to be effective in motivating subordinates and boosting morale in the workplace. Taking advantage of social networking to allow employees to feel more attached and team-oriented is an incredibly positive technique.

Beyond boosting morale and humanizing the supervisor, social networking is also a form of more formal communication that is both effective and fast. By issuing communications online via social networking sites, the supervisor effectively conveys the message in a less stressful, less formal setting. Also, this type of communicating creates a forum where responses are encouraged and honest opinions can be voiced comfortably.

Problems with Social Networking Among Supervisors and Subordinates

Becoming friends online with staff can be very positive and productive, but there are serious repercussions that can arise. Favoritism, perhaps one of the most deadly impressions that can occur among subordinates, is one. There is no room for favoritism at work, and the same is true online. Avoid the impression of favoritism by simply linking with all subordinate staff or none of them. Of course, this option is not always available if all staff do not use the same social networking site. Work around this issue by inviting all staff to join the favorite social network among the group.

Another shortfall with social networking and the workplace is consistency. If using the social networking site for fun, entertainment and socializing among staff is the norm, don’t expect serious work-related matters or urgent messages to be effective. Also, there should be no formal, official or private communication taking place using the social networking channels. These items should be dealt with in a more professional setting. No disciplinary action should ever be discussed using social networking, either. Discipline, corrections and other such communication should be strictly forbidden.

Using Good Judgement Among Social Networks

All relationships among employees and bosses require good judgement, whether in person or on social networking websites. A conversation not appropriate during working hours is also an inappropriate one on Facebook. Using common sense while communicating with employees online isn’t as natural as it is in person. For example, it may feel natural online to comment comically about someone’s promiscuity, but that kind of comment, coming from a person in authority, would be wholly forbidden at the workplace.

A Choice to be Considered

There are obviously many factors that need to be carefully considered. Ask whether the possible repercussions are right for your particular situation, and ask whether using social networking will be a positive or a negative influence on the business and the staff.

This article was written by Karl Stockton for the team at Kanetix. Check out the information on home equity loans at Kanetix.