Have you considered adding SMS to your marketing mix? If not, you certainly should

4 Reasons to Text Your Customers

Have you considered adding SMS to your marketing mix? If not, you certainly should. Why? There are several compelling reasons. Despite being around for longer than most mediums, texting still has the potential to outperform other automated channels and tactics. ... Continue Reading →

Emoji and Text Message Marketing

Emoji are the new emoticons. Remember those? With the clever placement of just a few punctuation marks, people could punctuate (pun intended) their electronic messages (e.g. email, texting, IMs) with a smile, frown, wink, or whatever other expression they could ... Continue Reading →