If your company is one of the many around the world adjusting to a new digital-first, work-from-anywhere environment, you’re well aware of the difficulties in maintaining technology and fostering communication outside of the traditional office setting.
After two years, it’s impossible to refute the Salesforce platform’s power and versatility, which has proven to be a vital resource for organizations as they grow to meet evolving customer and employee needs.
For 2022 and beyond, Salesforce technology will continue to evolve in new ways. What are the major topics for this year? Collaboration, orchestration, and automation are all important aspects of any project. Salesforce has already announced some fascinating new technologies to aid team collaboration, so here’s what to expect in 2022:
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Slack First Customer 360
Over the last two years, the value of collaborative platforms has grown substantially, particularly in light of the COVID problem. Collaborative platforms have enabled firms to operate digitally without compromising their job. They’ve also provided a centralized platform for professionals all around the world to interact and connect with one another.
In response to this trend, Salesforce acquired Slack earlier in 2020, elevating it to the top of the CRM platform’s priority list. Salesforce has opted to make work easier for enterprises all over the world with Slack First Customer 360, in response to organizations transitioning to remote working and establishing hybrid workplaces.
Slack First Customer 360 is an integrated collaboration system that enables users to communicate, collaborate, and complete business operations utilizing Salesforce and other Slack-compatible tools and services. The platform enables diverse departments within your company to collaborate on channels that deliver a centralized user experience, particularly sales, marketing, and salesforce cloud implementation services.
Salesforce and Slack’s interface enables users to automate their day-to-day business activities, making work easier, more flexible, more precise.
In addition to its conventional industry applications, Salesforce Health Cloud expanded during the COVID-19 pandemic to become an HR workforce management solution. With additional tools for vaccine management, contact tracking, and wellness evaluations, the new Health Cloud 2.0 is designed to get businesses ready for a post-COVID-19 environment.
Health Cloud 2.0
Salesforce is a company that not only talks the talk but also walks the walk. With the Dream Pass, which enables COVID-19 safety protocols for in-person participants, their Dreamforce 2021 events used Health Cloud 2.0 to assure the safety of everyone involved and in the surrounding community. It keeps track of vaccination proof, integrates with testing companies, and sends out automated tailored messages. The initial success of Dream Pass demonstrates its significance in keeping individuals safe at in-person meetings.
Healthcare businesses may also deliver value-based care from anywhere with individualized patient experiences and hybrid healthcare experiences thanks to Health Cloud 2.0. It facilitates the collaboration of care teams in order to improve patient outcomes, which boosts business productivity and public health operations.
Workflows have become increasingly complex and diversified over time, necessitating their automation to obtain the required outputs. The danger of miscalculations, misplaced revenue, poor customer satisfaction, and avoidable delays rises as the number of documents controlled by a business grows.
Salesforce Flow Orchestrator
Salesforce created Flow Orchestrator to avoid any of these problems from occurring. Salesforce Administrators will be able to configure, install, and automate commercial enterprise procedures more quickly using this product. It allows you to automate workflows with clicks rather than coding.
By delivering additional capabilities that increase the influence of your business procedures, Salesforce Flow Orchestrator empowers users to automate and optimize individual experiences.
Salesforce users can provide enough context to consumers by integrating orchestrations within file pages. Salesforce Administrators can also track and simplify numerous flows to achieve their business goals.
Added focus on AI
AI and machine learning have become increasingly important and relevant throughout time. These advancements enable digital tools and platforms to comprehend and interpret data in the same way that humans do. This eliminates the need for users to repeat business operations, allowing them to work faster and more precisely.
Salesforce’s AI component, Einstein, forayed into the field of AI and machine learning. Salesforce Einstein enables users to analyze massive datasets, forecast customer behavior, and extract useful information from their databases. The importance of Einstein Analytics is only going to grow in the coming year.
The CRM platform, when combined with interfaces like Salesforce Tableau, would allow businesses to use AI and machine learning to improve business intelligence and analytics. Furthermore, multiple Salesforce AppExchange partners are encouraged to develop products that improve Salesforce Einstein’s performance in making business processes easier and more efficient.
Wrapping up on Salesforce Trends for 2022
These were some of the most significant Salesforce trends to keep an eye on in 2022. The adoption of cloud-based platforms and automated technologies will only grow in the next years. As a Salesforce user, it’s critical to be aware of these trends and adjust the CRM platform’s functionality to achieve the greatest results.