Mobile apps come in all shapes and sizes, from simple games to business software designed to enhance the customer experience. With smartphone ownership at an all-time high and only likely to increase, there’s never been a better time to develop an app. Designing the perfect app isn’t easy, but here are a few foundational tips to keep in mind.

#1 Simplicity is key

It isn’t an over-exaggeration to say that simplicity is the most important element of any mobile app. Apps are designed to be used on the move, and this fact should inform every single design decision. Complex apps with various menus, sprawling interfaces, and too many graphics will only cause confusion, usually leading users to press delete. It helps to go into the process with a clear focus on what you want your app to do and the service it’s supposed to provide. Keep this in mind and trim away any superfluous features. That will lead to a purer, more streamlined user experience.

#2 Think offline

Most apps require an internet connection to be fully functional, but that doesn’t mean you should neglect the offline experience. There will inevitably be times when a user can’t connect to WiFi or mobile data, so take this into account. Apps function in offline mode by storing some of their data on the device. It’s a fine line. Storing too much data means that the app takes up undue space, but not storing enough impacts the experience. Think carefully about what makes up the app’s foundations and what you need to store to retain basic offline functionality.

#3 Consider a third-party development team

It can be more expensive, but hiring a professional development team to design your app is often the right decision. Apps are complex and require a more-than-working knowledge of coding to be successful. Hiring a digital product development company to design bespoke software saves you time and guarantees a high-quality, bug-free final product. That, in turn, makes it more likely to be accepted by selective platforms like the Apple App Store. Be sure to work with your company and let them know exactly what you require from the app. It helps to have a clear idea, along with well-drawn plans, in mind before you approach third-party designers.

#4 Incorporate sharing and social media

Perhaps the most important tip of all for a business, you should make it as easy as possible for users to connect the app to their social media and share content. This equates to free marketing, which is hard to come by elsewhere. Simple share buttons and social media icons within the app make a big difference and can really help you grow your social media presence. There aren’t many businesses that underestimate the sheer power of social media for generating traffic, leads, and sales. An app that seamlessly funnels customers to your social media platforms will dramatically boost your online presence and, as a result, improve engagement and could potentially lead to more sales.