Social media, an international phenomenon and a method of communication, has taken the world by storm. Social media is responsible for a large portion of internet traffic, serving as a way to interact with others, share things and be heard. I’ll explain how you can use some simple strategies and tactics to effectively draw in more traffic using social media.
What Is Social Media Traffic?
Social media traffic is a type of web traffic that comes from social media sites. When you post something on Facebook, Twitter or Instagram, it generates activity in the form of likes and shares. These interactions generate activity in the form of visits to your website, which increases traffic. It’s important to note that this type of traffic is not as effective as other types of web traffic:
Types of Web Traffic
- Inbound Marketing: Inbound marketing is a strategy that promotes your website or business through content, social media and other channels. The goal of inbound marketing is to attract visitors to your site and convert them into leads or sales.
- Outbound Marketing: Outbound marketing refers to buying advertising space on third-party sites and paying for clicks to your website. Outbound marketing can be expensive, but it’s also effective at driving traffic to your site.
- Search Engine Optimization (SEO): SEO is the process of optimizing your website so that search engines like Google can easily find it when people search for specific keywords related to your content. This helps you get more organic traffic from search results.
- Social Media Marketing: Social media marketing is about building awareness for your brand by creating content and sharing it on social networks like Facebook, Twitter and Youtube. When done well, social media can drive significant amounts of traffic to your website.
Social Media Traffic & Its Importance
Social media traffic can be a huge help to your website. That’s because social networks are some of the most popular destinations on the internet—and unlike search engines, they don’t have to pay for their ranking position. This means that when your content is shared on Facebook or Twitter, it appears in people’s feeds and gets seen by lots of people much faster than if you try to achieve the same thing with SEO or PPC campaigns.
How To Use Social Media To Drive Traffic To Your Blog
Social media is an important part of every business’ marketing strategy, but it can be tricky to use effectively.
Using social media to drive traffic to your blog can be as simple as the following:
Make sure you have a clear and compelling call-to-action in each post. This should be something that makes people want to click through from their feed and visit your site.
Use hashtags on Twitter and Facebook when possible—they can help boost the reach of your posts.
Create high-quality content that solves people’s problems
This is the most important thing you can do to drive traffic to your blog. If people find your content useful, they will share it with their friends and followers, who will also become interested in what you have to say. Use social media platforms as an opportunity to interact with your audience (not just promote).
Market your blog/vlog on Social Media
Use social media platforms as an opportunity to interact with your audience (not just promote). This can be done through live video, Facebook Live, Instagram stories and more. Use hashtags to find people who are interested in the same topics as you are and engage with them. If someone uses a hashtag that’s relevant to your business or blog topic, reply to their post and ask questions about it.
On Facebook use photos, videos and graphics to drive traffic
You can use videos to show how-to’s, product demos, or anything else people might want to learn about. Make sure that the files are converted so they’re accessible on every platform!
You can even stream live and record videos for later. The best part is that you can do it all from your phone, so it’s super convenient!
Create a Facebook group and invite people who are interested in your niche to join it. Running contests on social media is another great way to gain followers.
Do not publish duplicate content in Social Networks. This will only make a bad situation worse.Posting the same content on different social media platforms is a sure way to get banned from them all. Not only will people see your posts, but they’ll also see that you’re sharing content that’s already been published elsewhere. The best way to avoid this is to create unique content for each social media platform you use. This means that if you’re sharing videos, don’t post the same video on Facebook and Instagram. Instead, make a separate version for each platform that’s optimized for viewing on that platform.
Keep an eye on social media analytics and measure your results. You should be monitoring your social media analytics on a regular basis. This includes keeping track of the content you publish, how many people view it, and which platforms show the most engagement. This information can help you decide what to post next and where to focus your efforts.
Takeaway: If you want to build a successful blog, using social media can be an effective strategy. With a strong business page and a few social media tricks up your sleeve, you can build brand awareness and engage customers effectively. Stay tuned for our next blog post to learn how to boost your social media efforts immediately.
Van Panopio is a content writer and PR outreach specialist at VEED. A mom whose heart is always where her kids are. A lover of the simple things in life.Enjoys watching K-dramas!