Launching a new website is perhaps the easiest part of the ordeal, making it stand out of the mass is the more challenging bit. It is not a question of whether it is hard or not, because it is extremely hard to stand out, but whether you want to succeed or to be lost in the endless sea of SEO.

Setting up a new website

First things first, you must have clear goal why you set up your website, it is not for laughs kicks only, you want to succeed and you know what and why you want to do it. Good.

Keywords or bust

You must tons of research on how to blend in keywords naturally into your posts, whether they are text based or videos. Just because you post something does not mean it will automatically be at the top of the search list. You will have to put in some SEO magic to make your posts go viral and to be on top.

Your content

Not only do you have to create original and unique content, but you will have to make it so that people will share it too. Viral shares of posts over social media will not only increase your popularity in terms of how well you are known, but it will also help with SEO evaluation and ranking as well. When Google optimizes its search engine results, it takes into account social shares as well.

No more linking magic from the olden days, you have to be careful how and what you link nowadays. Spam will not be tolerated and will give you a bad SEO rating if you need to rely on spamming. Even backlinks coming from irrelevant websites will have you penalized. All in all, try to generate links which are relevant and natural, because if it is forced, people will notice; and ultimately, Google’s algorithm will notice.

Shortcuts

If you are using a WordPress theme for your website, plugins are more than just tools you can play around. If you are new to the SEO scene then you can get all the early help and guides you need to. Plugins will not only help you be steered in the right way of SEOing, but it will also remind you every time of what you need to do in order to be at the top.

Google Analytics

This little free tool is not only good to view who is visiting your website, but it can analyze a lot more and give you vital information needed on how to do proper SEO, also with the help of Google Analytics you can find and amend mistakes without losing too much time or SEO ranking.

Consistency

Stay up to date. Set deadlines and dates when and how you wish to upload posts. The outside world will not care nor will they want to hear excuses, you promised something up by tomorrow, so it better be there. Moreover, if you keep updating regularly, have regular maintenance, improve visually and tweak it to be better and faster, your users will notice it.

SEO is not something that will happen magically overnight, and it will certainly not happen by itself, with regular consistency, your SEO will be better adjusted and search engine results will also improve drastically.