The whole year was debatable about whether guest blogging is dead as a SEO tool or not. Many have said that it is. But let’s dwell upon what SEO merits did guest-posting give last year? It gave the possibility for links. Many have paid money for placing uninformative spamy posts on other sources and those sources lately have paid by being penalized. But does it mean that writing articles for other blogs should be trashed and forgotten?
If you are willing to use all possible white methods of advancement in search engines you have two ways out, and you can use both:
The first one is easy but pricey. You can pay Google for context advertisement, and your first visitors will not make you wait long. But the sticking point is that it works only when it works, meaning when you stop the advertising campaign, your traffic will stop boosting.
The other variant is free, slow and painstaking, but to the major opinion – it is worthy. Guest posting innovations include incorporating quality and mutual bonding. These two concepts include:
Quality
By quality not only the quality of material is meant. Before starting writing posts a website owner should consider the quality of blogs his articles are aimed to. These blogs have to be bigger than his own. And it is a must. Revealing your brand on small unknown sources will do you nothing. These bigger blogs should be relevant to the sphere of business and have according target audience. Trying to build up your author ranking you are obliged to write original and fresh content appealing to the reader. No one wants his name to be associated with bosh.
Using anchor text has also undergone changes. There is no need to saturate your content with key words and anchors. In one way this is a relief, because now you don’t have to suit them naturally into text. The freedom to write what you want gives you a large space and also saves readers from a lot of water. Even more, it is preferable to bond links to long-tail keywords, which will drag about 80% of your traffic.
Mutual bonding
Sharing is the SEO key of 2015 and up-coming 2016. The more you link out to other sources within your niche the more relevant you may seem. If your content deserves to be cited, other sources may link out to you. Don’t chase after author’s bio links. The tendency goes to link importance diminishing. Use co-citation. You don’t necessarily have to link to your anchor, but if you use some combinations that many do, Google algorithm may notice the association between some sources and consider them relevant. The future of SEO goes after brand association. Branding will boost your authority and after all it will boost your traffic.
The conclusion is simple as it can be: guest blogging featuring co-citation will become number one method of SEO and marketing for the next few years.