Now that almost everyone has access to a computer, it is essential for a business to have its own website. Most people are going to go to the internet when searching for something. The goal is to have them come across your website while they are completing their search. While it is fairly easy to get your own website, the only way that you are going to get traffic on your site is if you have an effective domain name. There are several ways that a domain name can be effective, but these are the three best ways to get people to visit your website.
Easy to Pronounce and Spell
This is essential to getting traffic on your website. If nobody knows how to spell your domain name, then it is nearly impossible for you to get a lot of visitors on your website. Word of mouth is also a great way to build a lot of visitors. If someone discovers your website and has a quality experience, then hopefully they will tell their family and friends about the website. The only way this is going to get more traffic on your website is if they actually no how to pronounce your website.
Make it Memorable
The only way you are going to get people to come back to your website is if you have a memorable domain name. The best way to do this is to keep your domain name as short as possible. A combination of several common words will also work to make your name memorable. If your domain name has a mixture of numbers and random letters, then there is no possible way that anyone is going to be able to remember the name. Nobody wants to spend five minutes typing in a domain name, so it is key to use common words and make it memorable.
Use Keywords
Using keywords in your domain name is a great way to get new customers to your new website. If you are selling baseball bats, then it is a good idea to have those two words in your domain name. Someone that is looking for a place to buy baseball bats online will generally type in the words “baseball bats” into the search engine. If you have these words in your domain name, then your website is going to be one of the first websites that the search engine pulls up. The only way that you are going to get new people to discover your website through search engines is to have keywords in your domain name.
The only way to have a successful website is to find a way to get people to visit. If you incorporate all three items that are detailed in this guide, then you should be able to easily come up with an effective domain name for your business. If you can combine your effective domain name with a quality website, then you are well on your way to building a great online business.
Jerry Adams is a website designer and frequents domain name auctions to find deals on domains.