A white label software provider is one allows businesses that hire it to add their logo. Think of a white label as a blank slate. The software is ready to use by any business that wants to purchase it and the branding of the software can be customized for the business. This business model has been tested and proven valuable by big box businesses that resell a variety of white label products like popcorn, bottled water, and laundry detergent with their own logo.
The white label market has grown to include software providers, too. With a white label software provider, businesses that buy the product not only get to put their logos on it, but they also get to benefit from the product being continually upgraded. Since white label software providers sell to several clients, the costs of upgrading and supporting the product are spread through those clients – making the product incredibly affordable. The white label business model is one that works.
1. No need to create new software
When it comes to software creation, starting from scratch can be an absolute nightmare. It is a costly process that needs to constantly be tested and altered to fit the needs of the company. Then, as the needs of the company change, the software needs to be changed.
In most cases, businesses that develop their own software in the house need to have employees on staff who can troubleshoot. The cost of software support can be prohibitive for small businesses that need to use certain types of software.
With white label software, everything is already made and IT support comes from the business that builds the software. It’s already been tested and it will be updated by the company that made it. Your business simply gets to put its name on it and use the software the way it already is.
2. Software can be used immediately
Another major benefit of using white label software, like SharpSpring, is that the software can be used immediately. It has already been built and tested. You simply unpack it and get going. Your employees will need to be trained to use it, but many white label software creators have training programs already designed – which is another benefit.
When it comes to software – or anything having to do with computers, things change rapidly. Instead of having to wait for customized software to be built, white label software is ready to be used – so it isn’t outdated before you even get to use it.
3. Low cost
White label software isn’t free, but the cost is significantly less than building it from scratch or creating it in house. Because technology is always changing, a major cost of custom-built software is updating it. But, with white label software, the product is updated by the company that built it. Since the software is used by several companies, the cost of updating it is spread across those companies.
With white label software, there is no need for in-house support. You get the support you need from the software provider. And, since everything has already been tested repeatedly, there is very little need for support.
When you use white label software, you get to brand it as your own and sell it to clients. This is another cost-effective reason to choose a white label software provider. The cost goes down as you sell it to clients.
4. Your brand gets in front of customers
If you are trying to build your brand, white label software providers offer a quick and easy way to get your name in front of potential clients. When clients see your name on software, your business becomes something trustworthy and reliable. The white label software provider’s name does not show up anywhere on the product – it’s all yours as far as customers are concerned.
Every time that customers use your white label software, you name and logo will be front-and-center on their screen. You can’t beat that type of regular marketing.
5. You get high-quality work
White label products are sold to a plethora of companies because they are good products. White label software has to work well before it can be sold to companies like yours. If the software is poor quality, then no businesses will want to put their names on it.
Third-party developers understand the importance of making a quality product that numerous companies will want to buy. With a software company, new products have to be tested several times before they can be officially launched. By the time the software gets to the stage where businesses can buy it, it should have been tested numerous times.
Software providers usually hire the best, so you will be sure to get an outstanding quality that you might not be able to replicate on your own. For a small business that does not have the financial or staffing resources, this is the best possible way to offer software to clients.
6. Customers are happy
When clients like your product, they are happy clients. They’ll see your name on the software and they will continue to be happy as the software is updated. Eventually, your customers will become loyal, simply because they will see your name every time that they open your software.
7. Teamwork
When you develop software on your own, your business is 100% responsible for the entire thing. But, when you work with a white label software developer, the only thing you have to do is buy the product and change the label. Your success and the software provider’s success are intertwined.
When there is an issue with the software, you simply contact the provider and give them feedback. They will do everything in their power to remedy the situation because they know they are not in it alone. If the software provider does not fix the problem, then you can leave and find a provider that will work with you.
The best white label software providers will take good care of their customers because they know their customers have customers of their own. As a software provider, they will continually update the product to make sure it is current. They know that your reputation is on the line, and so is theirs.
8. Develop credibility
With a top product that was quick to get to market, your brand will develop credibility and separate itself from others. Since the product works well and is regularly updated, customers will be happy and your brand will continue to please them.
Since your logo and name is all over the software, no other business will get credit for the outstanding product that you are offering to the world. Whether the software is used as a stand-alone product that is sold to clients or as an add-on, the quality of it will only help your brand become a leader.
And, since your business does not have to actually maintain the software, your product will not only help get your name out there, but it will also help you make a comfortable profit. The profit you make will also help your brand build credibility.
9. No risk
Building software from scratch is a risky business. You do not know if it will work or if the people you hire to craft the software will get the product done. By the time the software is finished, your budget could be blown and the software might already need to be updated. The entire process could be a massive failure.
But, when you buy white label software, you do not have to worry about any of that. The software is done. It’s been tested. It’s been sold to other customers and it has worked for them. When you buy white label software, there is no risk to you – other than making sure that your label is properly placed on the product.
When things go wrong with white label software, you contact the developers and they take care of the situation. You do not have to hire someone to help your employees and your clients, because the software provider takes care of it all for you. These risk-free products are perfect for companies that do not have resources to waste.
10. Focus on your business
When you leave software development to the experts, you have time to work on your actual business. All too often, business owners are sucked into the daily grind of tedious tasks, which leaves them unable to work on growing their business.
By working with white label software providers, small business owners can focus on the core of their business rather than on worrying about whether or not their software will work. Maintaining software is tedious, especially if it is not something you have studied. Even if you have an employee who is dedicated to maintaining a homegrown piece of software, that person takes time and money away from growing the business. With white label providers, the maintenance is covered so you do not have to pay an employee and worry about benefits, reviews, and other tedious tasks.