Producing high quality, reliable mobile apps that rely on ever-evolving technology, all while surrounded by stiff competition, is a core problem for app developers. Without mobile app testing, even the newest iPhone can suffer from fragmentation and operating issues. Fortunately, automated testing can help businesses by streamlining this process and boosting efficiency in more areas than one. Here are seven ways app testing adds value to your offer.

1. Cost Effective

Mobile applications are vastly different from PC software. The key distinction is that mobile apps are meant to be agile, or compatible between devices, users, and the market. Without an automated testing service, many factors including internal policies can significantly slow down the process. By using an automated testing service, data can be gathered in the background and finalized by the next morning. This saves developers substantial time and gets them to the final product much sooner, providing a great return on investment.

2. Efficient

Mobile testing, especially automated, can also increase efficiency and productivity. While software tests should be conducted during every development cycle to ensure quality, using an automated process means you won’t have to waste any time manually repeating every single test.

3. Cross-Platform

Automated testing is also a great way to ensure you’re getting the most value out of your efforts because they can handle robust and cross-platform scenarios. Use them to verify requirements and keep costs low.

4. Reusability

Automated testing vastly increases your scope and depth by refining software quality. Additionally, they can run thousands of complex test cases during each run, giving you coverage that just isn’t attainable with manual tests. Once you don’t have to deal with manual testing, you’ll have more time to build exciting features that customers will love.

5. Results

Mobile testing gives business three distinct sets of results: reduced time to market, greater effectiveness, and increased efficiency. Automated testing ensures you can hang with the competition and produce high-quality, reliable software.

6. User Functionality

One of the best reasons to invest in a testing service at all is this: If you don’t test your applications, your customers will do it for you. The problem is that when a customer is dissatisfied with your app, the only action he or she can take is to not use it at all. When a developer tests it, you’ll have the chance to iterate out of the public spotlight. Testing is a great way to find and fix bugs before the app launches. The main user interface facets that should be tested are:

• Layout and elements
• Screen orientation
• Screen resolution
• Menu structure and functions.

7. Happy Customers

Once your user interface is ready, hop on and see what the user experience is like. Use a real mobile device to examine your app and analyze these two important aspects:

1. Interaction and responsiveness: Test performance to identify lag
2. Background issues: Look for battery charge, interruptions, and genuine entertainment value.

Usability and user experience are two areas where you simply can’t sacrifice quality, and mobile app testing is the best way to add value by ensuring your brand appears technically sound, relevant, and appealing to potential customers.