To grow your business, the first priority is to monetize your WordPress website and maximize the number of leads. Millions of people are using WordPress and there is a tough competition in the market all over the world.  You need to put lots of efforts to engage customers and compel them to connect with your website.  You have to implement innovative ideas and strategies to create leads and generate sales. For this you have to do research on many aspects like customer need, online marketing tools, etc.

WordPress platform supports many features and plugin to increase turnover. It is one of the leading CMS platform and easy to use. It is very easy to optimize the sale through this platform. Just you need to know the right tactics to grow the business. If you use effective methods, then you can attract a number of potential customers. Let us check out WordPress Tactics that can help your business grow.

Practice Search Engine optimization

It is used to optimize the website for search engines and also improve the ranking. SEO is the essential thing for the WordPress website. Almost everyone uses Google to search product and services. So, no business can survive without SEO friendly website.  If you are practicing SEO in a right way, then you can get more organic traffic. You can practice SEO in two ways

On page optimization

It is a very serious thing to do to improve the website position on search ranking. Here you have to work within the website for optimization.  You have to take measures to optimize the content of the website, improve the Meta description, title tag, URL structures, etc. Your website should be designed in such a way that it should be professional looking, should have good speed and have an efficient sitemap, schema tag, and site structure. This way your ranking on the search engine will be improved and you will generate a large number of leads.

Off-page optimization

In order to improve the ranking position, you need to take measures outside the website. You have to create high-quality backlinks for your wordPress website. You have to work on link building activities like the blog post, press release, and guest post and have to use other web channels.

If you don’t have technical knowledge, then we would recommend you to hire the SEO service provider. Any good digital marketing company can work for you.

Promoting the high-quality content

The content quality matters a lot. A bad content will not generate the leads or engage the prospective customers. For e.g. On this Diwali, the website content could be 10 % sale on selected products or you can use “Diwali Dhamaka sale” as content. The customer will be attracted to the second content as it is unique and innovative.

Whether this content is used on a website or on a blog, on the social media channel, etc, it will attract the attention of the customer and they return to your website. This will also improve the brand image of your business. So, you need to have a good content marketing strategy to grow leads. You have to research on your competitors and bring a fresh, unique and appealing content to increase the prospective customers.

Customer experience on landing pages

A WordPress platform is a beautiful platform for the users. So, focus on improving the quality of landing pages. It should also be optimized for mobiles and other devices along with the website. The first impression is the last impression; you can drive leads by having an attractive landing page. The prospective customer will stay for a longer time if he/she is attracted to the content, offers or images or user experience etc.

You should take the advantage of WordPress features like simple web design, call to action button, sign up, contact forms, etc. By implementing such features, you can retain the customers. You can also have live chat options, testimonials, attractive content, and lot more.

Subscriber form

WordPress enables the feature of adding the contact form, subscribe form etc. In many websites, we have to fill the pop-up form to continue. This form helps in improving the conversion rate and user engagement rate.  You can create an attractive form or professional contact form for your website through WordPress.

The customer can subscribe to your website and you can notify the customer about the various products and offers. There is a new feature which detects the behaviour of the customer through the mouse clicks and movement. It can help you understand the customer need.

Testimonials and customer feedback

On your WordPress website, you can gain the trust of the customers by adding genuine customer testimonials and feedback. The customers get influenced by other customers’ reviews. If the testimonial and review are seen on the homepage of the website than customers are 90% converted.

Even you can ask the customer to leave the review about the products or services after the purchase. This will help you to maintain the good relationship with the existing customer and there is more chance of getting new customers.

Marketing through you tube

Marketing has taken a new turn video marketing has become a new innovative way to attract customers. Many viral videos of products and service are floating on social media channels. You can create a viral video and promote them on Youtube, Facebook etc. Here you are getting connected with thousands of people in seconds.

Final Verdict

These are some latest tactics which have been used by many big companies. Let’s take the example of Snapdeal or Flipkart, these players have grown their business in few years. Similarly, if you want to grow your business you need to have good lead generation strategy and you need to be updated about the marketing trends. It is need of an hour to implement above strategies to your wordpress business.

Author Bio
Maggie Sawyer is an experienced website developer by profession as well as a blogger by hobby. She works for MarkupHQ, the PSD to WordPress service Conversion that provide complete WordPress solution, with 100% guaranteed result. She likes to write and share tutorials on WordPress customization services.